Recruiting Intelligence

According to Best Practices in International Student Recruitment and Retention in Anglophone Countries by Hanover Research, the U.S. recruits international students mainly from Asian and South Asian nations. “Asia currently generates 62 percent of America’s international students, and 74 percent of those students come from India, China, Japan, and South Korea.” As shown below (Figure 1), 11.2% of international students are from South Korea. Therefore, recruiting South Korean students can be an effective marketing strategy for colleges. How can US universities better attract Korean students?

Yaeri Kim, our summer guest blogger, uses this article to introduce webtoons, the intersection of traditional comic strips with internet technology. Webtoons' popularity in Korea makes them an exciting way to infuse a new digital engagement tool in your digital and social media marketing campaigns.

What are the popular websites for Korean students to research their study opportunities within Korea and abroad? Our guest blogger Yaeri Kim, a Case Western Reserve University graduate student, explains the most popular sites so that you can improve your marketing and recruitment in South Korea.