Recruiting Intelligence

You all see the enrollment storm we are heading into, right?

Now is the ‘Break Glass’ moment. If you act smart, fast, and right now, your fall enrollment is still salvageable, sort of. And your class of 2021 can remain within reach.

So, that travel budget you won’t be spending on travel? It’s time to determine how you will re-allocate it to make the greatest impact. And yes, you will need ALL of it (and more) to try to make things work out for your institution.

Sound overly dire? If you are thinking that, we fear you have not played this out far enough. Two key points to consider:

• China, 3 months ahead of the rest of the world on the whole COVID-19 thing, has yet to open any of its universities as of April 1.
• Last week, the US recorded 3.3M new jobless claims, the largest one-week spike ever. By a factor of 6x. And if that weren't bad enough, the next weekly figure is projected to exceed last week's. By alot. 

Yes, you will need a strong marketing budget to withstand the storm ahead.

Our primary message right now: gather the team you trust around you. There are SO many offers from vendors (like us) seeking your limited budget dollars and offering to take your classes and faculty online and do so much more for you. Some institutions are making snap judgments they are going to regret in 3 to 6 months. Go with the team you know and trust to have deep industry experience and a nimble approach.

Why? Because the situation is going to continue to be fluid for quite a while. This is not a time to partner up with folks you are unsure of.

One more reality to consider: 

• Assuming the world's visa process is turned back on for international travelers, are you going to allow international students to join you on campus this fall without a quarantine period? Will you make decisions based on where they are from? Wuhan? Seoul? But wait, what about an admitted student from Seattle or NYC? How will you communicate the safety of your campus environment to your students and their parents?

This situation will remain fluid for quite some time. Processes will need to adapt. Having nimble and trusted partners allows you to move forward with as much confidence as possible, knowing your team can adapt quickly and never questioning their motives. Our team truly has your best interests in mind.

The constant in the student journey

Students start their discovery process by asking a number of key questions. It starts with a, “What if?” exploration. There is a level of excitement for possibilities. It quickly turns to more concrete questions of:

1. Do you have programs in my areas of interest? and
2. Can I afford it?

The answers to these questions have ALL changed in just a few short weeks.

Our digital Town Hall meetings over the past few weeks have been invaluable sources of insight in navigating this unprecedented situation. The two resource and tip guides that accompanied them have been gobbled up. Fortunately, they are digital so we can make more of them instantly ; -)

You can access these valuable Resources and Tips PDFs, as well as recordings of both Town Hall meetings, at the end of this post. Read on. 

Hoping all of you are well and looking out at the horizon (physically and metaphorically).

Right now, there are so many angles to consider. From delivering on our education missions to providing safety to our student and our colleagues, there is just a lot to think about.

The participants at our first Town Hall last week asked for more. So we must deliver! A GREAT BIG SHOUT OUT to last week's amazing panelists – see photos above and list below.

And Now, "The New Abnormal" Town Hall #2: The Perish Economy

Let us help you demonstrate the survival and adaptation skills you are trying to instill in your students.

As of this month, we are living in a start now or perish economy.

Those institutions that move at their traditional pace will fall down, likely hard. Our next Town Hall will be this Thursday, March 26 from 10-11:30am Eastern Time.

We will present this Town Hall in 3 sessions and our panel of experts will take your questions in this Ask Us Anything event:

• 10-10:30am The Technology Platforms that matter and the features you need
• 10:30-11am Recruiting and Admissions Processes that will deliver despite social distancing
• 11-11:30am Digital Marketing Campaigns to attract and convert within a 25-mile radius or from 8,600 miles away.

All registrants will receive access to the full recording of Town Hall #1 held last week and all of the resources we shared with those who attended.

You know this about us: The Intead team has been evaluating edtech solutions and recruiting tools for the past 12 years. We’ve reported on student trend data (domestic and international) and provided free guidance on it all for the past decade, every week. We’ve launched recruitment campaigns targeting students around the corner and around the world.

We simply don’t stop thinking about this stuff. Read on for what we can do to help you move forward.

Intead will hold a Town Hall on Thursday, March 19, 2020 at 8:30am Eastern Time. We have a panel of experts with a world of travel and student experience under their belts. Please join us.

What’s this all about?

Every 2 – 3 days our situation changes, globally, domestically. And it changes dramatically. This is the new abnormal.

As one of our wise Intead Advisory Board members shared recently, there is BEST PRACTICE and then there is ACTUAL PRACTICE. Let’s all be real about what we can do and the fact that we put our best foot forward every day with good intent. In the new abnormal, best practice is going to be relative.

And putting our best foot forward is what we are all about right now. This is no time to become mired in anxiety and wait to act. Decisions need to be made quickly and in the face of massive ambiguity.

With campuses across the country and around the world continuing to pursue their education mission in new ways, we all have important ideas to share and new realities to adjust to. What better way to move forward than getting together…virtually, of course!

NOTE: A recording of the webinar will be shared with all who register, whether or not you attend.

This is a not to be missed event.

Joining our Intead Team as Panelists, we are honored to bring you:

• Jessica Sandberg, Dean of International Enrollment at Duke Kunshan University
• David Fleshler, JD, Vice Provost for International Affairs at Case Western Reserve University
• Seamus Harreys, VP, Global Enrollment at CIEE
• Angel Ahmed, CEO of GNET
• Ashish Fernando, Founder of iSchoolConnect

Read on.