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Recruiting Intelligence

Reina Sekiguchi

Digital direct marketing to international students: are you on target?

Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could attract these prospective students directly to your website without paying for third-party lead generation services. However, in reality, college-seekers often start with generic web searches (e.g. program of interest, location) and not with searches for specific schools.

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3 apps to up your Facebook game

In our recent post 4 Tips to Get the Most Out of Facebook Internationally, we discussed several ways to take advantage of Facebook’s built-in targeting and global features. While Facebook itself can be an effective marketing tool, the additional features presented by Facebook apps can take your institution’s Facebook page to the next level. Read on for three more tips (and game-changing apps) for your international Facebook efforts.

 

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4 tips to get the most out of Facebook—internationally

According to this great infographic, 82% of American universities use Facebook to communicate with prospective students.

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10 Social Media Management Tools for College Admission Officers

How many social media accounts do you have? Two? Five? Eight? Do you have any in China?

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