Like you, we spend a lot of time getting into the mindset of students. We need to understand their behavior, their decision making process, by region, by study interest, by age and other demographics.
So, when we read that education luminaries Wendy Fischman and Howard Gardner released a book based on more than 2,000 interviews with higher ed students, alumni, faculty, administrators, parents, trustees, and more, we couldn’t help ourselves. We had to get it.
The book, The Real World of College, What Higher Education Is and What It Can Be, is an analysis of interviews conducted at ten US institutions representative of a range of schools, from the highly selective to the lesser so. For us, the results reveal new insights and confirm long-held beliefs. It’s worth the read for anyone who cares about the student experience, student outcomes, and the long-term viability of our industry.
Reading it through the lens of student recruitment, of course, we’ve gathered key takeaways that can inform the work you’re doing now (recruitment marketing) as well as the longer-term stuff (onboarding, student services, career services, and alumni relations).
Always insight and action-oriented: Below we offer our top 5 takeaways from this great read and importantly, your clear action item for each insight.
Let’s meet in person!
If you’re at NAFSA next week, be in touch. We will absolutely do our best to fit in another meeting while in Denver. You’ll see Ben, Patricia, and Iliana racing from our presentations to a bunch of IEM sessions and all those networking events.
Our 2022 can’t miss sessions:
Read on for our top 5 book review takeaways for your admissions team…Read More