In our recent post 4 Tips to Get the Most Out of Facebook Internationally, we discussed several ways to take advantage of Facebook’s built-in targeting and global features. While Facebook itself can be an effective marketing tool, the additional features presented by Facebook apps can take your institution’s Facebook page to the next level. Read on for three more tips (and game-changing apps) for your international Facebook efforts.
Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. While this is the 3rd Thursday we want to share this excellent podcast with out listeners prior to the American Thanksgiving holiday. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.
We are not policy makers at INTEAD but hands-on practitioners helping universities compete for the right students in a global marketplace. And we are passionate about the importance and role of education in all of our international societies--the empirical data clearly shows that education is key to improving the lives of individuals and societies as a whole.
Read More
According to this great infographic, 82% of American universities use Facebook to communicate with prospective students.
Social Media use in China is important and relevant for U.S. universities recruiting students in China. If you are a regular reader of Intead Insights or our blogs, you will not be surprised by this message. Hanover Research published a concise and very readable summary, "Social Media and Web Marketing in China," reviewing the main social media platforms in China and incorporating compiled research highlights from Zinch, WES, The Guardian Network, the College Board and other sources.
Read More
Do you remember the movie "When Harry met Sally?" with Meg Ryan and Billy Crystal when Harry states that a man and a woman cannot be friends. Well, the relationship between admissions, marketing and IT within universities -- and in many other organizations -- feels like that.
As you interact with international students, your job is to present your academic programs the best way you can and identify the right students who will be a good academic, personal and financial fit for your institution.
Today's Intead Insight may appear like an advertisement for Coursera. It's not. It just looks that way because the figures from Coursera are remarkable. They have grown from two courses to 532 courses within 24 months. From one university partner to 107. Let us just say, BAM!
Read More
Universities rarely go out of business or let's say out of existence. Maybe we should carefully add "so far" since we know that financial pressures are increasing dramatically. Competition is intensifying. Public funding has decreased and as we all know tuition has increased to a level where it is difficult to raise net tuition. Students and their parents are more reluctant or unable to take on the financial burden. I am a strong believer that education is one of the best investments young people can ever make. Financial pressures, among other reasons, have pushed many colleges to recruit more international students. Full paying students are rare in the United States, so adding a cohort of more or less full paying international students can make a difference. As a result, we see many universities entering the international markets. And by the way, we don't mind since we enjoy working with colleges and it is helping us grow our business as well.
All content ©2024 International Education Advantage, LLC.
All rights reserved. Privacy Policy | Terms of Service