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Recruiting Intelligence

Michael Waxman-Lenz

Michael Waxman-Lenz

CEO & co-founder of International Education Advantage, LLC.

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How to recruit more Chinese college students?

 

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The iPad - the coolest university marketing platform on the road

We are great believers in the iPad as a presentation tool for university admissions staff. The iPad still has a coolness factor, offers a compelling content experience for one-on-one and large presentations, is convenient for travel and offers many other benefits.

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Hobson’s International Qualification Converter - a product review

Introduction:

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Social Media in China- McKinsey's view

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Two international recruiting blindspots in China

University admissions officers are dedicated folks, committed to recruiting, admitting and enrolling the most qualified, diverse and interesting student body, while balancing the institution's financial needs. They work hard, travelling and interacting with hundreds of prospective students domestically and internationally. 

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EducationUSA is a digital marketing engine for the U.S., or is it?

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.  

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