Recruiting Intelligence

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

At our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.

Prediction 1: Marketing channels and interactions are dramatically shifting to digital channels.

 It's a platitude that our rising high schools students are digital natives and their information gathering behavior is centered on digital activities and channels. College education is by far the biggest investment and purchase decision high school students will have made so far in their lives. Online research, social media interactions and information gathering will be at the center of their research.  The Google Research chart below shows the current resources used by prospective students.  Five of the eight most frequently used resources are digital.

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.