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Recruiting Intelligence

Understanding the Vietnamese Student Enrollment Landscape

I have heard quite a few U.S. colleagues asking me about the secondary schools in Vietnam and where they would find the most number of potential candidates for their programs. Where will you find students with strong academic performance, best English skills, and high propensity to seek a college education in the U.S.?

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Award for Creative Engagement for use of Popular Culture in Admissions

We couldn't help it, but the University of Chicago's recent letter to prospective students caught our attention.  We are awarding the University of Chicago's Office of Undergraduate Admission and the leader of the crew, James Nondorf, VP of Enrollment and Financial Aid the Intead Award for Creative Engagement.  

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Topics: Marketing, eBooks

Award for Creative Engagement - Dean College

We admire Dean College for the creativity and the coordination of creating this video. We recognize this video was certainly a momentous undertaking. Your result is fun, invigorating and reflects well on your school. 
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Topics: Marketing, eBooks

The Pennant Index: Harvard is a Steal

What started as a way to decorate my office became something more this summer. This past spring I decided to make my office look brighter and more collegiate. I began purchasing pennants during my spring and summer visits to college campuses. As my collection developed I was struck by the vast cost differential of collegiate pennants. Although all of the pennants were manufactured by the same company, Collegiate Pacific, the prices of the pennants ranged from just under $10 to over $20. I couldn’t figure out why there would be such a vast price range for standard 12”x30” felt pennants. With the help of our summer interns we put together a chart outlining the price of pennants at the top 100 universities, according to the 2011 US News and World Report rankings. 

The pennant index project revealed some surprising results. Whereas I had made a hypothesis that the caliber of the institution and its prominence on the US News rankings would determine pennant price, I couldn’t have been more wrong. Some of the most expensive pennants came from lower ranking institutions. There seems to be little correlation between ranking, tuition price, and pennant price. For this research, Columbia and Harvard were an incredible steal.

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Topics: Marketing, eBooks

Finally - a Hootsuite/Tweetdeck equivalent for China - Improve your SMM productivity

Are you concerned about improving your reach and productivity in social media marketing? 

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