This is the second installment of a three part series. Click to read Part I.
Vietnam is becoming one of the hot areas for international student recruitment. With a young population, a rising middle class, and a cultural emphasis on education, many more Vietnamese families are considering education abroad for their children. The US is but one player in this burgeoning education abroad momentum. Click here to listen to a recent podcast with Michael Goldberg, Fulbright scholar who spent six months in Vietnam in 2012.
41. Overseas recruiting offices
Alumni can be your best resource for marketing your institution abroad. Don't underestimate the power of alumni in encouraging students and parents to consider your institution as an option for higher education. Alumni have the credibility factor as well as the ability to relate to students and parents in a way that you will not. Consider the following ways to use alumni in your recruitment efforts.
Social media is becoming a must-do activity to generate prospects, nurture them through the admissions process and convert them into enrolled students.
EducationUSA offers a whole range of distribution channels to universities, one of which is this weekly RSS feed with news from universities.
Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend. Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff. If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector. Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin.
You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book).