International student enrollment is becoming an important part of tuition revenue management in many universities. The revenue side is obviously only one part of the equation and it matters how much it will cost the admissions department to recruit the international student cohort. In the United States, we have seen very little publicly available data to benchmark international recruitment costs. So we trekked to Australian to see if our colleagues there could give us a little bit of guidance on benchmarking our expenses to recruit internationally.
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