Recruiting Intelligence

At the 2013 ICEF Toronto Workshop I had the pleasure of attending several thoughtful sessions. One of those sessions, led by Anna Ryzhova of the Association of Russian Educational Advisors, was particularly useful. For those institutions that are looking to expand recruitment into Russia, understanding how to enter the Russian market is critical. Through our blog we try to give you a deeper knowledge of various markets to help you begin or expand your recruitment efforts.

We are thrilled to announce that our mystery shopper experiment we announced last month is now featured in two videos created by the ICEF Monitor. This is Intead's fifteen minutes of fame-- actually it's not quite that long! If you're curious about how nearly 25% of institutions we surveyed didn't reply to prospective international student inquiries, here is your chance to check out the video explanations. It's summer-- take a break, pour yourself a glass of lemonade and enjoy the two part video series. 

Branding and reach will be a major challenge and opportunity for MOOCS of existing public and non-profit universities.   First of all all, let's clarify that MOOCS are Massive Open Online Courses offered by a variety of for-profit-and non-profit academic institutions. 

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

#59. Create a Wikipedia page in local language

For all those students of economics, yes PPP can stand for purchasing power parity, but I would like to use PPP as President and Parent Perspective. Why do I want to talk about that perspective? 

Brand building has been a fascinating topic for me for a long time. We all know of venerable brands in different industries: Coca Cola, IBM, Apple...As so many things, brand building has accelerated in the time of digital marketing-- think of Google, Facebook, Twitter which have become household names in much shorter time periods than traditional brands.  Consider which well known university brands come to mind for you first when you think of universities--- we'll get back to your thoughts later and let's compare notes at the end of the blog. 

Disney/Pixar continues to amaze me with their ability to create fictitious worlds that seem real. The amount of time that their design team spent researching college websites to create the new Monsters University site is considerable. This fictional website is better than many real college websites. Attention to detail is amazing. Real institutions can learn a great deal from the Monsters University site. Even without a monster budget (ha ha) like Disney your institution can emulate the best of this site to enhance viewers' experience with your website.