You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)
#59. Create a Wikipedia page in local language
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#59. Create a Wikipedia page in local language
For all those students of economics, yes PPP can stand for purchasing power parity, but I would like to use PPP as President and Parent Perspective. Why do I want to talk about that perspective?
A few weeks back we shared our insights (What Millennials Really Want) on a report by Boston Consulting Group focused on understanding differing perceptions about Millennials and how enrollment managers might adjust their efforts to attact this group. We offered ideas about interacting with Millennials in ways they prefer. This week, building on the theme of understanding Millennials, we found a recently published report by The Chronicle of Higher Education and the Salesforce Foundation: "College Admissions in the Social Media Age" (requires registration).
Social media continues to be one of the most challenging communications channels for universities (and companies) to manage. The medium offers tremendous ability to segment audiences and customize automated outreach. It also offers unparalleled opportunities to track and analyze your marketing efforts/investments.
Brand building has been a fascinating topic for me for a long time. We all know of venerable brands in different industries: Coca Cola, IBM, Apple...As so many things, brand building has accelerated in the time of digital marketing-- think of Google, Facebook, Twitter which have become household names in much shorter time periods than traditional brands. Consider which well known university brands come to mind for you first when you think of universities--- we'll get back to your thoughts later and let's compare notes at the end of the blog.
Disney/Pixar continues to amaze me with their ability to create fictitious worlds that seem real. The amount of time that their design team spent researching college websites to create the new Monsters University site is considerable. This fictional website is better than many real college websites. Attention to detail is amazing. Real institutions can learn a great deal from the Monsters University site. Even without a monster budget (ha ha) like Disney your institution can emulate the best of this site to enhance viewers' experience with your website.
By and large, international student enrollment in U.S. universities has been growing steadily for the past 60 years. (We acknowledge a few years during the six decade period that show a minor decline.) We just got back from another exciting and well attended national Nafsa conference in St. Louis which confirmed the incredible interest by academic institutions in internationalizing their campus and growing international student enrollment. Yet, as our summer and fall efforts to recruit heat up, we need to throw a litte bit of cold water to dampen our excitement, if that metaphor works for you.
Read MoreThis past weekend further developments unfolded in the Korean SAT debacle. As you may recall widespread cheating caused ETS to cancel the May 2013 SAT exam in Korea. For background information read our recent blog post: May SAT Cancelled- Will It Hurt International Student Recruitment? Earlier in May there was some debate whether the SAT would be given in Korea in June. In the last few days there seem to be some answers coming out of Korea. A Korean colleague notified me that several students were banned from taking the SAT in any country in June. The Korea JoongAng Daily confirmed my colleague's report. Read the article Test Maker Bans Some From Taking June 1 SAT. And the follow-up article: Missing The SATs Can Be Worse Than Taking Them. Even the Wall Street Journal is reporting on the Korean debacle: South Korean SAT Cheating Scandal Continues.
Do you know where on the internet Chinese students look for information on study abroad opportunities? If you answered Baidu, the most commonly used search engine in China, you are more in tune than most Americans.
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