Tuition discounting is a common way to attract students and or to make the university program affordable to potential students. Universities will encounter an even greater mindset challenge in respect to price as digital courses, MOOCs, and hybrid courses proliferate and become more acceptable as an education credential to employers. At that time, pricing will be an even bigger issue since you are looking at the willingness to pay at all, not the level of payment. I speak from experience since I spent many years of my professional life in the digital content industry convincing consumers to pay for what was available for free elsewhere. My experience was rooted in the social expression industry marketing paid online greeting cards, instant messenger content and mobile content, generally widely available for free. Nevertheless,we were able to show value and millions of consumers were willing to pay every year for that digital content.
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