You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)
#57. Search Engine Optimization
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#57. Search Engine Optimization
At the 2013 ICEF Toronto Workshop I had the pleasure of attending several thoughtful sessions. One of those sessions, led by Anna Ryzhova of the Association of Russian Educational Advisors, was particularly useful. For those institutions that are looking to expand recruitment into Russia, understanding how to enter the Russian market is critical. Through our blog we try to give you a deeper knowledge of various markets to help you begin or expand your recruitment efforts.
Today we are sharing our Mystery Shopper experiment which we had previously shared on our blog. We've received such a significant response to it, we want to be sure our Insight subscribers see this.
Read MoreWe are thrilled to announce that our mystery shopper experiment we announced last month is now featured in two videos created by the ICEF Monitor. This is Intead's fifteen minutes of fame-- actually it's not quite that long! If you're curious about how nearly 25% of institutions we surveyed didn't reply to prospective international student inquiries, here is your chance to check out the video explanations. It's summer-- take a break, pour yourself a glass of lemonade and enjoy the two part video series.
Branding and reach will be a major challenge and opportunity for MOOCS of existing public and non-profit universities. First of all all, let's clarify that MOOCS are Massive Open Online Courses offered by a variety of for-profit-and non-profit academic institutions.
#59. Create a Wikipedia page in local language
For all those students of economics, yes PPP can stand for purchasing power parity, but I would like to use PPP as President and Parent Perspective. Why do I want to talk about that perspective?
A few weeks back we shared our insights (What Millennials Really Want) on a report by Boston Consulting Group focused on understanding differing perceptions about Millennials and how enrollment managers might adjust their efforts to attact this group. We offered ideas about interacting with Millennials in ways they prefer. This week, building on the theme of understanding Millennials, we found a recently published report by The Chronicle of Higher Education and the Salesforce Foundation: "College Admissions in the Social Media Age" (requires registration).
Social media continues to be one of the most challenging communications channels for universities (and companies) to manage. The medium offers tremendous ability to segment audiences and customize automated outreach. It also offers unparalleled opportunities to track and analyze your marketing efforts/investments.
Brand building has been a fascinating topic for me for a long time. We all know of venerable brands in different industries: Coca Cola, IBM, Apple...As so many things, brand building has accelerated in the time of digital marketing-- think of Google, Facebook, Twitter which have become household names in much shorter time periods than traditional brands. Consider which well known university brands come to mind for you first when you think of universities--- we'll get back to your thoughts later and let's compare notes at the end of the blog.
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