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Recruiting Intelligence

Couldn't universities invest in the future of their students?

Universities are looking for future revenue streams. Couldn't universities invest in the future of their students and secure their own future? How would that work? 

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May SAT Cancelled- Will It Hurt International Student Recruitment?

The internet was a buzz last week due to news that the College Board was cancelling the administration of the May SAT in South Korea. A cheating scandal was unearthed and in an effort to curb widespread cheating (and possibly to punish those involved) the College Board announced that the SAT would not be administered in South Korea in May. There was some debate whether the June test date would be cancelled as well. According to our sources there remains conflicting opinions whether the June test date will be cancelled. As of the publishing of this piece it has not yet formally been cancelled.

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For All the Talk about MOOCs, Where's the $?

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Topics: Insights

Recruiting international students in Japan - What's the future?

Japan was one of the big economic and political success stories after the second World War. Japan was also one of the big success stories of international student enrollment in the United States. Chart 1 shows the enrollment development of Japanese students growing steadily for 50 years. Chart 2, on the other hand, shows in detail the development during the last five years with Japanese student enrollment declining steadily.  What is happening in Japan? 
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What’s the hottest region for international students? Is New York keeping up?

The United States continues to be the most desirable study destination within the world (Source: i-graduate).  International student enrollment grew by 16.5 percent in the last four years across the United States according to the IIE open door report.  The competition among universities for qualified students with sufficient financial means is increasing on a global scale.  Canada and Australia recently launched new initiatives to bolster their competitiveness.

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Will Using Recruiting Agencies Bring You More Int'l Students?

During the past couple of weeks we have analyzed international student data for trends showing us which universities have been successful with their international student recruitment activities. See Consider the Competition (Insight 4/10/13) and the blogs onOhio and Massachusetts. One of our readers suggested that we compare trends between universities using independent international recruiting agencies and those using only internal resources for their international enrollment efforts.

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Topics: Insights

Demography as destination: How it will affect your enrollment

Customer demographics are important for many businesses. Education is no exception. The Western Interstate Commission for Higher Education (WICHE) publishes a must-read report for higher education executives, senior admissions officers and trustees creating mid to long-term strategies for academic institutions.

WICHE’s April policy insights “Demography as Destiny: Policy Considerations in Enrollment Management” provides highlights of the detailed report “Knocking on the College door.” The report’s ideas are not necessarily new or surprising, but they are well documented and graphically presented. Helpful state-by-state analyses are available (here is the example for Ohio).

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Topics: Insights

Professional Organizations and International Student Recruitment

It's like a sea of alphabet soup. NAFSA, NACAC, OACAC, ICEF, AIEA, AAIE, EAIE, EIEIO...the list goes on and on. (And of course we are kidding about that last one!) What is a new international admission, advising or services professional to do when encountering this vast array of professional organizations? While all of these organizations are reputable, educational, and professionally minded, it would behoove you to spend some time researching where your interests and skill set would be best met. It will be impossible (and cost prohibitive) to join every organization that exists. Yet with some research you will be able to discover which organizations will best advance your career and expose you to the most relevant research and professional discourse.

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Reviewing the Leading Education Associations

In the business world, companies measure their influence and success in financial metrics: revenue growth and profits. Add share price and market capitalization as measures for publicly listed companies. The education world is dominated by not-for-profit and public universities as well as a large number of non-profit education-related associations. This Intead Insight looks into two, admittedly crude, measures of influence for the non-profit education world: revenue generated by leading non-profit education associations and social media presence.

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Topics: Insights

Massachusetts is highly successful with international student enrollment. Duh!

In Massachusetts, higher education is a big economic contributor with a rich history and some of the biggest global brands such as Harvard and MIT.

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