A few weeks back we shared our insights (What Millennials Really Want) on a report by Boston Consulting Group focused on understanding differing perceptions about Millennials and how enrollment managers might adjust their efforts to attact this group. We offered ideas about interacting with Millennials in ways they prefer. This week, building on the theme of understanding Millennials, we found a recently published report by The Chronicle of Higher Education and the Salesforce Foundation: "College Admissions in the Social Media Age" (requires registration).
Social media continues to be one of the most challenging communications channels for universities (and companies) to manage. The medium offers tremendous ability to segment audiences and customize automated outreach. It also offers unparalleled opportunities to track and analyze your marketing efforts/investments.
