Recruiting Intelligence

Change is coming to higher education and if you are in its path, you'll be run over. The traditional university is being unbundled. This is one the core theses of this bold and forceful report: An Avalanche is Coming. The authors are Michael Barber, Katelyn Donnelly and Saad Rizvi, all senior education advisors and executives for the education service provider Pearson Corporation. The report makes the case that the next decades could see a golden age of higher education, but only if all players seize the initiative and act ambitiously. We have added a brief video introducing the report by the author below (3 min).

Australia focused on international student enrollment growth

Government and industry in Australia recognize the future economic, political and cultural importance of international student enrollment for the country. They work in tandem to support a broad-based strategy to increase enrollment by 30% by 2020. Let's say that again: 30% growth by 2020!

Are you selling what your customers want? And pardon us for using the word "selling" when talking about academic marketing. We realize this word makes folks bristle, to say the least. However, the schools you find yourself marveling at, the ones advancing on the US News and World Report ranking, are the ones with the capacity to grit their teeth and apply hard business criteria to their marketing and sales activities. The school names you often hear bandied about as the market leaders, the ones your leadership reference in meetings saying things like, "Well, X university tripled their international student population in the past 4 years. Why can't we do that?" -- these are the schools that segment their markets and tailor their messages to the customers most likely to buy what they have to sell. Ooooph! Did we just say that?

MOOCs are THE hot topic, aren't they? Universities are debating how to respond. We hear amazing numbers of students enrolled.

University pricing is a complex undertaking for university administrators, students and parents alike. With the increasing reliance on grants and other discounts to draw students, the full-tuition paying student is practically an endangered species.

How does your school do when international students start typing queries into a search engine?