Recruiting Intelligence

You are reading an excerpt from our e-book "88 Ways to Recruit International Students". 

II. Armchair recruiting

Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend.  Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff.  If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector.  Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin. 

Excerpt...........

4. Targeted marketing materials for each international market

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book).

You are reading an excerpt from our e-book "88 Ways to Recruit International Students". 

II. Armchair recruiting

Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend.  Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff.  If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector.  Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin.

Creating brand recognition abroad when there are so many higher education institutions can be an ongoing challenge for universities. Franklin University in Columbus, Ohio has instituted an exciting and novel approach to building brand awareness, spreading its educational message and educating international students who otherwise wouldn't have the opportunity to attain an American degree. At the 2012 NAFSA Region VI Conference three Franklin University leaders presented their exciting on-location international degree programs. A special thank you to Suzie Arehart, Bridget Banaszak and Tamer Khadre for presenting this information.

At the recent NAFSA Region VI conference held in Columbus, Ohio I attended a number of interesting and informative sessions. One of the sessions I particularly enjoyed was led by three well-respected and well-versed higher education professionals: Kathy Ice-Wedding (U. of Kentucky), Sandi Lemons (IUPUI) and Daniel Whitmer (Indiana University- Bloomington). Their session titled "Introduction to Working with Sponsored Students" provided a rich array of information that would be helpful to professionals looking to add sponsored students to their international student populations.

We have developed a unique university and college system as well as a unique admissions process in the United States.  This unique enrollment and application process appears arbitrary, opaque and difficult to master. As a result independent admissions counselors have become a critical intermediary in many countries, not to mention the United States. *For full disclosure, Lisa works as an independent admissions counselor.