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41. Overseas recruiting offices
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41. Overseas recruiting offices
How does your school do when international students start typing queries into a search engine?
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The Four Pillars of Engagement
Increasing the effectiveness of marketing spending is a constant challenge for all marketing departments. Your team is constantly evaluating how to make your limited marketing budget work to your advantage as marketing channels continue to shift.
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Alumni can be your best resource for marketing your institution abroad. Don't underestimate the power of alumni in encouraging students and parents to consider your institution as an option for higher education. Alumni have the credibility factor as well as the ability to relate to students and parents in a way that you will not. Consider the following ways to use alumni in your recruitment efforts.
We consider the Australian university system an interesting microcosm worth studying. Like the U.S., they have a heavy contingent of international students, however, the range of institutions in Australia is much more homogeneous than the diverse education system found in the U.S.
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We are experiencing a moment when two technologies and media trends have reached critical mass and are reinforcing each other. Social media and mobile technology are affecting society. Nielsen, a research firm, and Incite, a specialized consumer research consultancy, published the data compendium State of the Media: The Social Media Report 2012. We reviewed this report with both domestic and international student recruitment in mind.
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