Recruiting Intelligence

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

At our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

41. Overseas recruiting offices

 The Four Pillars of Engagement

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

This blog focuses on the alignment of your marketing resources in light of your current recruitment channels and the desired mix of student enrollment channels in the future.  We will focus on the alignment of the geographic, as well as, the marketing channel mix for this analysis. For the purpose of this article and analysis, we are going to exclude other important enrollment criteria such as the ability to pay, English capabilities and academic level and preparedness. 

• Audit your external brand perception, visibility and content