University pricing is a complex undertaking for university administrators, students and parents alike. With the increasing reliance on grants and other discounts to draw students, the full-tuition paying student is practically an endangered species.
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41. Overseas recruiting offices
How does your school do when international students start typing queries into a search engine?
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The Four Pillars of Engagement
Increasing the effectiveness of marketing spending is a constant challenge for all marketing departments. Your team is constantly evaluating how to make your limited marketing budget work to your advantage as marketing channels continue to shift.
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Alumni can be your best resource for marketing your institution abroad. Don't underestimate the power of alumni in encouraging students and parents to consider your institution as an option for higher education. Alumni have the credibility factor as well as the ability to relate to students and parents in a way that you will not. Consider the following ways to use alumni in your recruitment efforts.
We consider the Australian university system an interesting microcosm worth studying. Like the U.S., they have a heavy contingent of international students, however, the range of institutions in Australia is much more homogeneous than the diverse education system found in the U.S.
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