Recruiting Intelligence

We have developed a unique university and college system as well as a unique admissions process in the United States.  This unique enrollment and application process appears arbitrary, opaque and difficult to master. As a result independent admissions counselors have become a critical intermediary in many countries, not to mention the United States. *For full disclosure, Lisa works as an independent admissions counselor. 

Many admissions officers will say: I wish that I had this problem. We are hearing more frequently from university officials concerns about having too many Chinese students with the consequence of isolation and limited contact with American students.  

Prediction # 3: The range of programs and teaching channels for universities will increase to include more offline and professional programs as well as auxiliary services.

 We hear a great deal about endangered programs. Philosophy, history and language programs are shutting down due to the lack of students and financial resources. In contrast, I believe that universities will actually offer more, not fewer, services and programs, in more teaching formats, length and channels in the future. Universities will strive to find additional revenue sources. Executive training programs will be just one of many examples. Colleges will want to build a continued relationship with alumni exceeding current alumni fundraising focused activities.

Prediction #2: Universities are expanding their marketing to broader geographic areas.

We notice a tendency among our clients to broaden their geographic recruiting area. This broadening is driven by three distinct factors: