+1 (978) 744-8828 Email Us
The United States continues to be the most desirable study destination within the world (Source: i-graduate). International student enrollment grew by 16.5 percent in the last four years across the United States according to the IIE open door report. The competition among universities for qualified students with sufficient financial means is increasing on a global scale. Canada and Australia recently launched new initiatives to bolster their competitiveness.
During the past couple of weeks we have analyzed international student data for trends showing us which universities have been successful with their international student recruitment activities. See Consider the Competition (Insight 4/10/13) and the blogs onOhio and Massachusetts. One of our readers suggested that we compare trends between universities using independent international recruiting agencies and those using only internal resources for their international enrollment efforts.
Read More
Customer demographics are important for many businesses. Education is no exception. The Western Interstate Commission for Higher Education (WICHE) publishes a must-read report for higher education executives, senior admissions officers and trustees creating mid to long-term strategies for academic institutions.
WICHE’s April policy insights “Demography as Destiny: Policy Considerations in Enrollment Management” provides highlights of the detailed report “Knocking on the College door.” The report’s ideas are not necessarily new or surprising, but they are well documented and graphically presented. Helpful state-by-state analyses are available (here is the example for Ohio).
It's like a sea of alphabet soup. NAFSA, NACAC, OACAC, ICEF, AIEA, AAIE, EAIE, EIEIO...the list goes on and on. (And of course we are kidding about that last one!) What is a new international admission, advising or services professional to do when encountering this vast array of professional organizations? While all of these organizations are reputable, educational, and professionally minded, it would behoove you to spend some time researching where your interests and skill set would be best met. It will be impossible (and cost prohibitive) to join every organization that exists. Yet with some research you will be able to discover which organizations will best advance your career and expose you to the most relevant research and professional discourse.
In the business world, companies measure their influence and success in financial metrics: revenue growth and profits. Add share price and market capitalization as measures for publicly listed companies. The education world is dominated by not-for-profit and public universities as well as a large number of non-profit education-related associations. This Intead Insight looks into two, admittedly crude, measures of influence for the non-profit education world: revenue generated by leading non-profit education associations and social media presence.
Read More
In Massachusetts, higher education is a big economic contributor with a rich history and some of the biggest global brands such as Harvard and MIT.
Read More
How important is response time and turn-around time for your success in international student enrollment? Let me tell you why I am thinking of response time in marketing. I had two recent experiences that made me focus on the topic. During a side conversation at a conference with the owner of a for-profit college, he mentioned that they follow up with a phone call within seven minutes of a registration on their web site (almost 24-7). Wow. Then I needed a garage door repair, signed up on a website for recommendations for repair companies and received three recommendations to fix our garage door problem. While I picked up the phone, the first repair person from that recommendation list called me. The follow up happened within 30 seconds. AMAZING.
International student enrollment is a long-term investment for any academic institution. Building institutional capabilities, contacts and international brand recognition requires a multi-year approach and investment. Industry benchmarks and comparative data can let us know which institutions have been successful in building international enrollment successfully over the years. We used the IIE open door data from 2009 – 2012 for this analysis. For today’s Intead Insight, we focus on the following questions:
Read More
All content ©2025 International Education Advantage, LLC.
All rights reserved. Privacy Policy | Terms of Service
