Government and industry in Australia recognize the future economic, political and cultural importance of international student enrollment for the country. They work in tandem to support a broad-based strategy to increase enrollment by 30% by 2020. Let's say that again: 30% growth by 2020!
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#53. Social media
Are you selling what your customers want? And pardon us for using the word "selling" when talking about academic marketing. We realize this word makes folks bristle, to say the least. However, the schools you find yourself marveling at, the ones advancing on the US News and World Report ranking, are the ones with the capacity to grit their teeth and apply hard business criteria to their marketing and sales activities. The school names you often hear bandied about as the market leaders, the ones your leadership reference in meetings saying things like, "Well, X university tripled their international student population in the past 4 years. Why can't we do that?" -- these are the schools that segment their markets and tailor their messages to the customers most likely to buy what they have to sell. Ooooph! Did we just say that?
Read MoreAt our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.
MOOCs are THE hot topic, aren't they? Universities are debating how to respond. We hear amazing numbers of students enrolled.
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University pricing is a complex undertaking for university administrators, students and parents alike. With the increasing reliance on grants and other discounts to draw students, the full-tuition paying student is practically an endangered species.
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41. Overseas recruiting offices
How does your school do when international students start typing queries into a search engine?
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The Four Pillars of Engagement
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