Recruiting Intelligence

It’s awfully cold up here in Massachusetts these days—but that’s just one of the reasons we’re daydreaming about the AIRC Conference in Florida this past December. As most of you know, the American International Recruitment Council (AIRC) conference is one of the highlights of the year for our professional community.

We have been attending AIRC for 8 years now, and every year we meet insightful industry experts with valuable perspectives to share. This is the learning and networking conference we enjoy most. We send a significant Intead staff contingent every time to get the most of what AIRC has to offer our community. International student expertise from all over the world gathers and shares their firsthand perspective and in-country student experiences. 

This year, we were honored to share our own marketing intelligence with our colleagues from universities and other experts in the field on a wide range of recruitment topics. We saw many of you, our valued blog readers, on the conference floor, jotting notes in AIRC seminars or lounging poolside with a drink (don't worry we won't share any photos)—but if you missed it (or hey, just miss us!) our slides are here for your perusing pleasure. 

Seats are still availble for the Intead/CGACC International Student Recruitment Bootcamp. Sign up while you still can. February 11-13 in San Diego. We can't wait for the warmth! 

Read on for a review of our presentations and a link to the slides for each one...

What did we do that really caught your attention most in 2017?

We thought you might want to know which blog topics drew the most clicks from you and your colleagues. That way, you can catch up on any important posts you may have missed.

And, if you want to dive into any of these topics in a really substantive way, this is the last week to take advantage of our early bird discount for the International Student Recruitment Bootcamp in San Diego, February 11–13. 

Want a sneak peek at our most popular publishing? Well, let's see... In 2017, we...

• Released groundbreaking research showing the potential impact of a Trump presidency on international student recruitment – and looked at ways to navigate the dramatic changes in today’s political and economic climate;
• Discussed why and how you should segment your target student population;
• Addressed ethical concerns in the use of education agents;
• Showed you how to make the most of your limited resources;
• We even gave you tips on optimizing your landing page to maximize conversion rates!

*deep breath*

What can we say? We love this stuff. 

Read on for links to our 10 most popular posts…and see what topic intruiged your peers enough to earn the title of post #1.

The Intead team has been at AIRC and ICEF Miami this past week meeting with a great set of education industry people from around the world. There is a consensus that 2017 has been a year like no other.

Political upheaval has left the international education community reeling—and now, more than ever, we all need to stay on our A-game.

Wouldn't an analysis of student influences and motivations in 29 countries be just the thing for you and your staff to bring that A-game? Well...

Do you remember our Spring 2017 Know Your Neighborhood report? One finding made big waves, both among our readers and in media like The Chronicle of Higher Education, The New York Times and NPR’s Marketplace.  Along with FPP EDU Media, we gathered survey responses from 40,000+ students from around the globe—and 60% said they would be less likely to study in the U.S. under a Trump presidency.

It was a concerning finding, to say the least. So in the aftermath of the inauguration, we wanted to know: now that the Trump candidacy had turned into a Trump presidency, were global students still equally alarmed? And if so, what would be the best ways to keep them coming to the U.S. regardless?

You’ll find the answers and way more in our newest e-book: Know Your Neighborhood: Influencers, Interests, and Political Reactions in the International Student Population.

Read on for a bit of insight before you download this amazing, data-rich report...