+1 (978) 744-8828 Email Us  

Recruiting Intelligence

Recruiting international students in Japan - What's the future?

Japan was one of the big economic and political success stories after the second World War. Japan was also one of the big success stories of international student enrollment in the United States. Chart 1 shows the enrollment development of Japanese students growing steadily for 50 years. Chart 2, on the other hand, shows in detail the development during the last five years with Japanese student enrollment declining steadily.  What is happening in Japan? 
Read More

Professional Organizations and International Student Recruitment

It's like a sea of alphabet soup. NAFSA, NACAC, OACAC, ICEF, AIEA, AAIE, EAIE, EIEIO...the list goes on and on. (And of course we are kidding about that last one!) What is a new international admission, advising or services professional to do when encountering this vast array of professional organizations? While all of these organizations are reputable, educational, and professionally minded, it would behoove you to spend some time researching where your interests and skill set would be best met. It will be impossible (and cost prohibitive) to join every organization that exists. Yet with some research you will be able to discover which organizations will best advance your career and expose you to the most relevant research and professional discourse.

Read More

Massachusetts is highly successful with international student enrollment. Duh!

In Massachusetts, higher education is a big economic contributor with a rich history and some of the biggest global brands such as Harvard and MIT.

Read More

Why your International student applicants won't brag

Why your international student applicants won't brag. Susan Cain's book  Quiet: The Power of Introverts in a World That Can't Stop Talking reminded me of my own experience as a German student applying to U.S. graduate schools 25 years ago. I wrote my draft essays and shared them with a Canadian friend at my German university. She gave me a lot of advice and edit suggestions on how to present myself in the essay and how to talk about my accomplishments. I was rather taken aback to change the more modest style to describing overtly how great I was.  From a German cultural perspective, this was inappropriate.  Well, my friend's editing suggestions seem to have been helpful and I was admitted to three U.S. graduate schools.  

Read More

Google Images and International Student Recruitment

Sometimes I try to imagine what it was like before I could Google everything I ever wanted to know. It's hard to believe that such a time existed considering our reliance on internet searches. I Google restaurants, maps, colleagues, stores, toys for my children. You name it, I've Googled it. And you can be sure if I'm traveling I conduct a series of Google searches. If I'm heading out of the country Google is my best resource for information. Google images takes it to the next level with pages of images to accompany any search I can imagine. 

Read More

Technology & International Student Recruitment: Social Media

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

#53. Social media

Read More

Technology & International Student Recruitment: Digital Marketing 101

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

At our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.

 

Read More

Beyond Our Borders International Student Recruiting: College Fairs

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

Read More

International Student Recruiting: Overseas Recruiting Offices

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

41. Overseas recruiting offices

Read More

International Alumni Relations - The Four Pillars of Engagement

 The Four Pillars of Engagement

Read More