Recruiting Intelligence

Why your international student applicants won't brag. Susan Cain's book  Quiet: The Power of Introverts in a World That Can't Stop Talking reminded me of my own experience as a German student applying to U.S. graduate schools 25 years ago. I wrote my draft essays and shared them with a Canadian friend at my German university. She gave me a lot of advice and edit suggestions on how to present myself in the essay and how to talk about my accomplishments. I was rather taken aback to change the more modest style to describing overtly how great I was.  From a German cultural perspective, this was inappropriate.  Well, my friend's editing suggestions seem to have been helpful and I was admitted to three U.S. graduate schools.  

Sometimes I try to imagine what it was like before I could Google everything I ever wanted to know. It's hard to believe that such a time existed considering our reliance on internet searches. I Google restaurants, maps, colleagues, stores, toys for my children. You name it, I've Googled it. And you can be sure if I'm traveling I conduct a series of Google searches. If I'm heading out of the country Google is my best resource for information. Google images takes it to the next level with pages of images to accompany any search I can imagine. 

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

#53. Social media

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

At our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

41. Overseas recruiting offices

 The Four Pillars of Engagement

This blog focuses on the alignment of your marketing resources in light of your current recruitment channels and the desired mix of student enrollment channels in the future.  We will focus on the alignment of the geographic, as well as, the marketing channel mix for this analysis. For the purpose of this article and analysis, we are going to exclude other important enrollment criteria such as the ability to pay, English capabilities and academic level and preparedness. 

• Audit your external brand perception, visibility and content

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

Alumni can be your best resource for marketing your institution abroad. Don't underestimate the power of alumni in encouraging students and parents to consider your institution as an option for higher education. Alumni have the credibility factor as well as the ability to relate to students and parents in a way that you will not. Consider the following ways to use alumni in your recruitment efforts.