Recruiting Intelligence

I noticed in discussions with admissions officers their surprise that higher education companies own and use multiple brands.  These companies also offer a variety of services.  Because of my previous professional life of investment and Merger & Acquisition work, I tend to dig into the structure and origin of companies.  Hence, we launched a small summer project with our interns to research ownership of a few higher visibility and acquisitive companies.  In subsequent blogs we will cover brands and services owned by various companies.  Our selection will be completely subjective and not scientific.  If we miss an interesting company, please let us know.   

Coordinating efforts between recruitment and student services 

Bill Gates gave an interview recently and described himself as a "professional student" in response to the comment that he was a college drop out.  I appreciated that description. Our professional careers require that mindset today.  

Introduction:

University admissions officers are dedicated folks, committed to recruiting, admitting and enrolling the most qualified, diverse and interesting student body, while balancing the institution's financial needs. They work hard, travelling and interacting with hundreds of prospective students domestically and internationally. 

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.