Should Instagram be one of your student recruitment tools?
Here's another question more to the point: Are you prepared to ignore the 50% of high school seniors searching for university options via Instagram?
Sure, go ahead and put your marketing budget into those slick mailers that cost $10+ per piece. You do know that they go straight from the mailbox to the recycle bin, right? Trust us, we have 17 year olds at home and watch it happen each week. Sorry, harsh but true.
In last week’s blog post we introduced you to all of the great things Instagram can offer to universities: ease of use, engaging content, targeting younger student groups, providing a glimpse of life on campus. All of these things are great for your digital marketing initiatives. And Instagram is constantly updating and evolving both their phone app and website to make the platform even easier to use.
In addition to those free features Instagram offers its users, the platform recently added advertising options. In this week’s post, Emily will introduce us to the how's and why's of advertising to students on Instagram.
QUICK SIDE NOTE: Can We Meet in Denver? We will be at the NAFSA 2016 Annual Conference in May presenting new data about the impacts of current economic and political events around the world on students’ plans to study abroad. Use this link to schedule a time to meet with us at NAFSA in Denver. We’d love to learn about your recruiting plans and share our latest research with you in person.
Now, on to Emily's take on Instagram...
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