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Recruiting Intelligence

Lisa Cynamon Mayers

Lisa Cynamon Mayers

Lisa Cynamon Mayers has over a decade of experience in college admissions and college counseling. She has worked as an admissions counselor for Washington University in St. Louis, her alma mater. Ms. Mayers has spent a decade working as an independent college counselor, advising international and domestic students. She works as the academic advisor for Intead focusing on writing, marketing and branding campaigns.

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The One Question Everyone Asks About Global Digital Marketing

We've been in the fields of higher education, international student recruitment and digital marketing for quite a while and we've found there is ONE QUESTION EVERYONE ASKS.

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Enhancing International Student Recruitment Through Images

When we launched Why Education Matters in December 2013 we hoped that our new venture would capture and engage the public. We have been astounded by the warm embrace and excitement this new website has generated. Now that we're well on our way and know that many of you have visited and enjoyed the site, we want to tell you how you can use our incredible images...for FREE!

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Admission Officer: Learning Skills for a Lifetime

The three years that I spent as an admission counselor at Washington University in St. Louis included some of my favorite experiences. Looking back a dozen years later I recall that ambitious, young, eager, college graduate embarking on an exciting and life-changing first job. I attended Washington University as a double major in architecture and American history. After the long hours I spent in the studio, spending time in the admission office giving tours, meeting students, and participating in admission presentations was a welcome break. As I realized in my final year of college that I didn't want to pursue a career in architecture, my friends (future colleagues) in the admission office saw an opportunity to encourage me to join the team. Although I didn't attend college with the intention of becoming an admission officer who would ultimately lead a fruitful career in higher eduction, this was one of those occasions in which an indeterminate path led to great future gains. Though I've chosen to stay in higher education for fifteen years, colleagues in the admission office moved in many different directions. The skills we learned in our time as admission counselors arguably had a profound impact on us as professionals.

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A look back at some of the top Intead blog posts from 2013

In 2013 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles and Insights. As we enter 2014 we thought a retrospective of the best and most popular Intead content of 2013 was in order-- just in case you missed anything the first time around.

We hope that you enjoy reading our blog and Insights. Stay tuned in 2014-- we’ve got plenty of exciting content coming your way!

Top Blogs of 2013

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Happy Holidays--See you in 2014!

To our colleagues and friends, we'd like to wish you a very happy holiday season. We hope that the coming weeks will bring you time for rest and reflection. We look forward to sharing fresh, exciting blogs with you in 2014. We'll be back on January 7, 2014. Until then, warmest wishes for a relaxing and enjoyable holiday season and happy 2014!

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International Student Recruiting: When Travel Fails

Recruiting international students is hard work. There's no doubt about it: Traveling internationally, meeting students and parents over the span of back-to-back (to-back-to-back) 12, 14 or 16 hour days, all while keeping up with home office responsibilities. Thank goodness the rewards are great. Well, the personal rewards are great, that's why we are in this line of work. But what about the organizational rewards. How are we doing there?

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Introducing: Why Education Matters

If you are reading this, chances are you have a vested interest in higher education. You believe strongly in the importance of education for all people, all ages, all backgrounds and ethnicities. Lately the media and many authors have focused on the demise of higher education, the unnecessary time and money spent in receiving an education, and the overall downfall of higher education. While we believe that higher education administrators will find ways to improve the current state of higher education in the US, we also believe in the fundamental importance of higher education. We're going to take on that negativity with something positive-- we want to show why education matters.

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Podcast: Lessons for International Student Prospecting

Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.

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Happy [American] Thanksgiving from Intead!

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Podcast: AIRC and Using Agents for International Student Recruitment

Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. While this is the 3rd Thursday we want to share this excellent podcast with out listeners prior to the American Thanksgiving holiday. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.

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