+1 (978) 744-8828 Email Us                                                                                                                                                             

Recruiting Intelligence

Lisa Cynamon Mayers

Lisa Cynamon Mayers

Lisa Cynamon Mayers has over a decade of experience in college admissions and college counseling. She has worked as an admissions counselor for Washington University in St. Louis, her alma mater. Ms. Mayers has spent a decade working as an independent college counselor, advising international and domestic students. She works as the academic advisor for Intead focusing on writing, marketing and branding campaigns.

Find me on:

Intead Index: LinkedIn Groups for International Higher Education

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will cover a variety of information sources, marketing and technology services international university admissions and marketing departments purchase or use regularly. We will publish the lists regularly on the blog over the next few months.We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

Read More

It's All About What OTHERS Say About You

Here at Intead we don't spend a lot of time tooting our own horn. We're so busy implementing client projects while analyzing trends in international higher education recruiting and marketing, digital marketing and social media, there's little time for patting ourselves on the back. Let alone shouting our succeses from the rafters.  

Your work, like ours, is important stuff. And all that stuff is valued by the folks we reach, our target audiences: the students, researchers, and other industry professionals who benefit from what our organizations do. These are our customers.

So when good customer feedback happens, we have the opportunity to use it as objective justification for the value of our work. Testimonials represent authentic, reliable and sharable content to let our customers hear the message: "Hey, these guys met my needs; exceeded my expectations."

Read More

Building Cultural Bridges--Lessons from the Preeminent Expert!

Building bridges between cultures and achieving cultural connectedness has been simplified through technology. What once required face-to-face meetings and books on the subject can now be achieved through the power of video and social media.

Many of us work to engage international students and connect with them in a way that feels familiar, comfortable and culturally relevent, but none of us are doing it in quite the creative and talented way as Jessica Beinecke. As the creator of Crazy Fresh Chinese and BaiJie Lalala, Ms. Beinecke is a well known celebrity among Chinese teenagers and young adults for the way in which she explains American popular culture in a relatable, entertaining way. And we are proud to announce that Ms. Beinecke will be joining us as a keynote speaker at the 2014 Intead Global Marketing Conference.  

Watch this VIDEO to learn more about Ms. Beinecke: 


Register by April 18 and save $290  

Read More

Intead Index: International Education Enrollment Conferences

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will publish the lists regularly on the blog over the next few months. We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

Read More

The Biggest Threat to Higher Education: Rising Costs

The rising cost of higher education coupled with mounting student debt is the biggest threat to higher education. Though we hope that you chuckled over our April Fool's Day joke (see: Intead Applauds Opportunity U's New Tuition Pricing Model), we approach this challenge in all seriousness. Our young people are being crushed under a mountain of debt. This affects all of us, not just those students with loan payment plans. The economic and social impacts are a national challenge. We need a new approach to the higher education tuition pricing model.

Read More

Intead Applauds Opportunity U’s New Tuition Pricing Model

Don't be the last to learn about Opportunity University's innovative tuition pricing model. This changes everything in higher education.

Read More

Intead Index: Tour Providers for International Student Recruitment

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will publish the lists regularly on the blog over the next few months.We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

Read More

Highlighting Employability for International Student Recruitment

As institutions attempt to distinguish themselves from competitors, university marketers and recruiters seek additional means of highlighting institutional strengths. One of the previously overlooked, yet easily highlightable, assets is post-graduation career placement. As we've mentioned in the past on this blog, we strongly encourage our clients and colleagues to highlight post-graduation employment. Students and especially parents are increasingly interested in learning about how your graduates fare in the job market. Though international students have a unique set of circumstances regarding post-graduation employment, understanding the career prospects of graduates is frequently listed as an important factor for higher education selection.

Read More

International Students Reveal the Secrets of International Student Recruitment

In a world of fast-paced activity and seemengly never ending responsibilities, it isn't always easy to find the time to listen. It's important to take a break from charting progress, developing novel programs and tools, and talking through brochures, websites, social media and face-to-face. Listening is critical. With that in mind we recently conducted a focus group with international students, many of whom are college freshmen, to take the time to listen to what was important to them in the recruitment process. We learned four key takeaway messages which are outlined below.

Read More

Empower and Manage Your International Counselor Network with STOURY

In late 2013 we unveiled STOURY, a unique app designed to tell your university's story anywhere, in any language. STOURY allows you to deliver dynamic, vibrant and informative conversations.

Read More