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Recruiting Intelligence

Lisa Cynamon Mayers

Lisa Cynamon Mayers

Lisa Cynamon Mayers has over a decade of experience in college admissions and college counseling. She has worked as an admissions counselor for Washington University in St. Louis, her alma mater. Ms. Mayers has spent a decade working as an independent college counselor, advising international and domestic students. She works as the academic advisor for Intead focusing on writing, marketing and branding campaigns.

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Don't Forget Why Education Matters

 

A new year calls for new beginnings. We're always a little sentimental given the fresh start to the new year. In the years we've been working in higher education we've noticed an increasing negativity towards higher education. At the core of everything we do we believe strongly in higher education-- access, affordability, creative approaches, and positive change. We know why education matters.

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Intead's Best Blogs of 2014

In 2014 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles. As we enter 2015 we thought a retrospective of the best and most popular Intead content of 2014 was in order-- just in case you missed anything the first time around.

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Happy 2015 from Intead!

 

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The Intead Mystery Shopper Strikes Again! [Part 2]

Last week we revealed that Intead has once again conducted a mystery shopper experiment. This week we reveal the big winners! Read on to discover if your institution made the list...

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The Intead Mystery Shopper Strikes Again! [Part 1]

 

What happens when a prospective international student uses Facebook and Twitter to signify her interest in, and hopefully to learn more about, various institutions in the English speaking world? We, at Intead, recently conducted another mystery shopper experiment with institutions in the U.S., Canada, Australia, and New Zealand. As has happened in previous mystery shopper experiments, we were not surprised, yet still disappointed by the dismal rate of response by institutions in these countries. One country proved exceptional in their universities’ ability to respond quickly and effectively. You might be surprised to learn the big winner of this experiment.

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Are You Ready for Fall Recruitment Travel?

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Olympic Level Marketing for Higher Education [podcast]

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

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Is Your Career Services Office Cutting Edge?

How cutting edge is your institution's career services office? When key reports are published is the data considered for future planning? What is YOUR career services department doing with the Glassdoor report regarding employers hiring by sector?

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Storytelling in Overseas Student Marketing

What does storytelling have to do with overseas student marketing? How can improved storytelling help institutional marketing teams to improve their international student recruitment strategies? Paul Jensen, Weber Shandwick's President of Corporate Practice in North America brought these topics to life.

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Mobile to Global in Overseas Student Recruitment

Mobile might be the single most important word in technology, digital marketing, and overseas student recruitment. What you don't know about mobile CAN hurt you.

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