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Recruiting Intelligence

"Sorry, we were not mobile ready" is NOT acceptable

This INTEAD insight is going to report on our learning. Have a look at our chart below. Over 50% of all emails were opened on a mobile device in December 2013 according to Return Path, a large email solutions provider.  27% were opened on a desktop client such as Outlook and 22% from a webmail client such as Gmail opened within a browser. 

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Enhancing International Student Recruitment Through Images

When we launched Why Education Matters in December 2013 we hoped that our new venture would capture and engage the public. We have been astounded by the warm embrace and excitement this new website has generated. Now that we're well on our way and know that many of you have visited and enjoyed the site, we want to tell you how you can use our incredible images...for FREE!

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Digital direct marketing to international students: are you on target?

Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could attract these prospective students directly to your website without paying for third-party lead generation services. However, in reality, college-seekers often start with generic web searches (e.g. program of interest, location) and not with searches for specific schools.

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Latest Data Trends: International Student Enrollment Success Breeds More Success

In this Intead Insight, we take a deeper look at the long term trends in international student enrollment. Universities need a long-term commitment to build internationalization programs. Successful international enrollment requires dedicated staff resources and expertise as well as campus-wide support. 

We are using the open door data, collected annually by the Institute of International Education (IIE). This year to year view of international student enrollment trends is extremely helpful. The most recent report showed a 7.2% overall increase in the total number of international students studying in the U.S. which represents 3.9% of all college level enrollment in the U.S.

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Admission Officer: Learning Skills for a Lifetime

The three years that I spent as an admission counselor at Washington University in St. Louis included some of my favorite experiences. Looking back a dozen years later I recall that ambitious, young, eager, college graduate embarking on an exciting and life-changing first job. I attended Washington University as a double major in architecture and American history. After the long hours I spent in the studio, spending time in the admission office giving tours, meeting students, and participating in admission presentations was a welcome break. As I realized in my final year of college that I didn't want to pursue a career in architecture, my friends (future colleagues) in the admission office saw an opportunity to encourage me to join the team. Although I didn't attend college with the intention of becoming an admission officer who would ultimately lead a fruitful career in higher eduction, this was one of those occasions in which an indeterminate path led to great future gains. Though I've chosen to stay in higher education for fifteen years, colleagues in the admission office moved in many different directions. The skills we learned in our time as admission counselors arguably had a profound impact on us as professionals.

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A look back at some of the top Intead blog posts from 2013

In 2013 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles and Insights. As we enter 2014 we thought a retrospective of the best and most popular Intead content of 2013 was in order-- just in case you missed anything the first time around.

We hope that you enjoy reading our blog and Insights. Stay tuned in 2014-- we’ve got plenty of exciting content coming your way!

Top Blogs of 2013

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Does the Midwest stand a chance in international student enrollment?

Urban areas on the East and West Coasts, (Boston, New York, LA, Seattle) seem to attract international students.  What about the rest of the country?  Do middle-of-the-country universities participate in the U.S. long-term growth of international enrollment trends?

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Happy Holidays--See you in 2014!

To our colleagues and friends, we'd like to wish you a very happy holiday season. We hope that the coming weeks will bring you time for rest and reflection. We look forward to sharing fresh, exciting blogs with you in 2014. We'll be back on January 7, 2014. Until then, warmest wishes for a relaxing and enjoyable holiday season and happy 2014!

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International Student Recruiting: When Travel Fails

Recruiting international students is hard work. There's no doubt about it: Traveling internationally, meeting students and parents over the span of back-to-back (to-back-to-back) 12, 14 or 16 hour days, all while keeping up with home office responsibilities. Thank goodness the rewards are great. Well, the personal rewards are great, that's why we are in this line of work. But what about the organizational rewards. How are we doing there?

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Introducing: Why Education Matters

If you are reading this, chances are you have a vested interest in higher education. You believe strongly in the importance of education for all people, all ages, all backgrounds and ethnicities. Lately the media and many authors have focused on the demise of higher education, the unnecessary time and money spent in receiving an education, and the overall downfall of higher education. While we believe that higher education administrators will find ways to improve the current state of higher education in the US, we also believe in the fundamental importance of higher education. We're going to take on that negativity with something positive-- we want to show why education matters.

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