How much of a media budget do you need to succeed with your digital student recruitment campaigns?
The answer: Benchmarks are the signposts to improvement and success. When you run campaigns, you capture the data that tells you how to improve.
For the next few weeks in this enrollment management series, the Intead team will share what marketing agencies rarely, if ever, share publicly: real campaign results to help you know if you are doing things right.
Just looking at some of our recent enrollment marketing campaigns for a range of institutions, we have targeted student audiences in Kenya, South Africa, Ecuador, Colombia, Brazil, Italy, France, India, and of course, the U.S. More campaigns on the horizon will target recruitment stalwarts: China, India, and South Korea as well as Australia and Canada.
Do you see any of your target audiences in this set? Thought so.
Pro tip: you’ll want to share these posts with your team. Better yet, get them to subscribe to our blog.
Read on for perspective on setting leadership’s expectations for future success, what to throw into a campaign (talent and budgets), and the real, detailed benchmarks to measure your performance. Yes, all of that (but you have to read to the end to get it ; -)
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