Student enrollment requires a personal interaction with prospective students and their parents. At the same time, admissions departments are faced with many demands and limited budgets. Marketing technology is part of the solution to establish efficient processes in order to reach more students more efficiently but also since prospective students are researching their university choices via digital channels.
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The millennial index highlights five different segments and personas (See Chart 1). Depending on your focus (undergraduate vs. graduate studies), you will find a different share of these segments among your target audience.
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When we launched Why Education Matters in December 2013 we hoped that our new venture would capture and engage the public. We have been astounded by the warm embrace and excitement this new website has generated. Now that we're well on our way and know that many of you have visited and enjoyed the site, we want to tell you how you can use our incredible images...for FREE!
Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could attract these prospective students directly to your website without paying for third-party lead generation services. However, in reality, college-seekers often start with generic web searches (e.g. program of interest, location) and not with searches for specific schools.
In this Intead Insight, we take a deeper look at the long term trends in international student enrollment. Universities need a long-term commitment to build internationalization programs. Successful international enrollment requires dedicated staff resources and expertise as well as campus-wide support.
We are using the open door data, collected annually by the Institute of International Education (IIE). This year to year view of international student enrollment trends is extremely helpful. The most recent report showed a 7.2% overall increase in the total number of international students studying in the U.S. which represents 3.9% of all college level enrollment in the U.S.
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If you are reading this, chances are you have a vested interest in higher education. You believe strongly in the importance of education for all people, all ages, all backgrounds and ethnicities. Lately the media and many authors have focused on the demise of higher education, the unnecessary time and money spent in receiving an education, and the overall downfall of higher education. While we believe that higher education administrators will find ways to improve the current state of higher education in the US, we also believe in the fundamental importance of higher education. We're going to take on that negativity with something positive-- we want to show why education matters.
Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.
In our recent post 4 Tips to Get the Most Out of Facebook Internationally, we discussed several ways to take advantage of Facebook’s built-in targeting and global features. While Facebook itself can be an effective marketing tool, the additional features presented by Facebook apps can take your institution’s Facebook page to the next level. Read on for three more tips (and game-changing apps) for your international Facebook efforts.
According to this great infographic, 82% of American universities use Facebook to communicate with prospective students.
Do you remember the movie "When Harry met Sally?" with Meg Ryan and Billy Crystal when Harry states that a man and a woman cannot be friends. Well, the relationship between admissions, marketing and IT within universities -- and in many other organizations -- feels like that.
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