You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)
#53. Social media
#53. Social media
At our core we at Intead are a technology company dedicated to helping universities harness digital solutions for their recruitment and retention needs. Let’s be honest here, we love technology. We have been digital marketers for well over a decade now. And we’d love to encourage our readers (and clients) to better utilize options available today. Digital media offers powerful tools for optimizing your marketing over time based on trackable user behavior. Digital marketers can test and modify their messages to appeal to the right student and their parents. Tracking web traffic from the first unrecognized visit by a prospective student to the final step of enrollment can lead to cost reductions, efficiency gains and result in yield improvements.
The Four Pillars of Engagement
Social media is becoming a must-do activity to generate prospects, nurture them through the admissions process and convert them into enrolled students.
Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend. Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff. If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector. Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin.
Excerpt...........
Creating brand recognition abroad when there are so many higher education institutions can be an ongoing challenge for universities. Franklin University in Columbus, Ohio has instituted an exciting and novel approach to building brand awareness, spreading its educational message and educating international students who otherwise wouldn't have the opportunity to attain an American degree. At the 2012 NAFSA Region VI Conference three Franklin University leaders presented their exciting on-location international degree programs. A special thank you to Suzie Arehart, Bridget Banaszak and Tamer Khadre for presenting this information.
We hear a great deal about endangered programs. Philosophy, history and language programs are shutting down due to the lack of students and financial resources. In contrast, I believe that universities will actually offer more, not fewer, services and programs, in more teaching formats, length and channels in the future. Universities will strive to find additional revenue sources. Executive training programs will be just one of many examples. Colleges will want to build a continued relationship with alumni exceeding current alumni fundraising focused activities.
We notice a tendency among our clients to broaden their geographic recruiting area. This broadening is driven by three distinct factors:
At Intead we understand the forces driving academic institutions to seek international students. Our Recruiting Intelligence blog addresses the various factors that contribute to a successful international student recruitment and enrollment program. We consider:
We hope you will find new ideas and gain perspective that ignite your international recruitment. This resource is available to inspire our community of international enrollment professionals to share best practice and learn from each other. We welcome your input.
All content ©2025 International Education Advantage, LLC.
All rights reserved. Privacy Policy | Terms of Service