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Recruiting Intelligence

The wide world of Hobsons' student recruitment business

We are continuing to work on our summer research project. Here is one of the companies we researched for you. To read the introduction to this project, click here:_http://bit.ly/whoownswhom

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Digital Orientations for International Students

Coordinating efforts between recruitment and student services 

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International student admissions - our customers

Bill Gates gave an interview recently and described himself as a "professional student" in response to the comment that he was a college drop out.  I appreciated that description. Our professional careers require that mindset today.  

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The iPad - the coolest university marketing platform on the road

We are great believers in the iPad as a presentation tool for university admissions staff. The iPad still has a coolness factor, offers a compelling content experience for one-on-one and large presentations, is convenient for travel and offers many other benefits.

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EducationUSA is a digital marketing engine for the U.S., or is it?

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.  

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