Recruiting Intelligence

The iPad - the coolest university marketing platform on the road

Posted by Michael Waxman-Lenz

June 26, 2012

We are great believers in the iPad as a presentation tool for university admissions staff. The iPad still has a coolness factor, offers a compelling content experience for one-on-one and large presentations, is convenient for travel and offers many other benefits.

Topics: Admission Officers, Student Recruitment, Marketing, International Student Enrollment

EducationUSA is a digital marketing engine for the U.S., or is it?

Posted by Michael Waxman-Lenz

May 24, 2012

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.

Topics: Marketing, International Student Recruitment, EducationUSA, International Student Enrollment, Social Media

At Intead we understand the forces driving academic institutions to seek international students. Our Recruiting Intelligence blog addresses the various factors that contribute to a successful international student recruitment and enrollment program. We consider:

Marketing
Branding
International student services
Additional elements leading to institutional and student success.

We hope you will find new ideas and gain perspective that ignite your international recruitment. This resource is available to inspire our community of international enrollment professionals to share best practice and learn from each other. We welcome your input.

The iPad - the coolest university marketing platform on the road

EducationUSA is a digital marketing engine for the U.S., or is it?

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