Recruiting Intelligence

Are you concerned about improving your reach and productivity in social media marketing? You should always be thinking about improving your systems, and this could be one to consider. 

We have a great deal of respect for the role of admission officers. They show impressive persistence and dedication in the relentless marketing through high school visits, college fairs, international travel and so forth. They are road warriors. Now admission officers are asked to engage and connect through social media and video. The job requirements and skill sets can be daunting.

What do I mean by "rudimentary?" Maybe I should have stated that U.S. domestic student recruitment has become more and more sophisticated over the past few years. This trend will accelerate with increased competition among schools across larger territories, more entries into hybrid and online brands that lend themselves to larger territories, and broader marketing campaigns. 

We are continuing to work on our summer research project. Here is one of the companies we researched for you. To read the introduction to this project, click here:_http://bit.ly/whoownswhom

Coordinating efforts between recruitment and student services 

Bill Gates gave an interview recently and described himself as a "professional student" in response to the comment that he was a college drop out.  I appreciated that description. Our professional careers require that mindset today.  

We are great believers in the iPad as a presentation tool for university admissions staff. The iPad still has a coolness factor, offers a compelling content experience for one-on-one and large presentations, is convenient for travel and offers many other benefits.

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.