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Recruiting Intelligence

Promote Your University’s Micro-Strengths!

In international student recruiting, reputation means a lot. Reputation often influences where students across the globe want to apply and study. But there are reputations, and then there are reputations.

Are you making the most of your academic micro-strengths?

Quacquarelli Symonds (QS) Top Universities just released its annualQS World University Rankings by Subject and you should really be paying attention because students read them and use them. These rankings carry weight. QS even mentions in this particular ranking that the list is developed each year because of “high demand for subject-level comparisons.” (And the search tool they have online is really kind of fun to play with ... #datanerds ;-)

This is an opportunity for your institution to shine in the eyes of these prospective students--especially if your institution has a lower overall rank, but really strong academic programs in particular areas of study. These program or subject level rankings are your micro-strengths! And QS helps you promote them.

Bottom Line: Students don’t just look at the reputation of the university as a whole; they are also looking into the reputation of the specific programs they are interested in. Your opportunity: market your strongest programs. While QS university rankings may have their flaws, they are widely used by international students. Examining the criteria of these rankings can help determine what kind of data your prospective international students will find attractive. [read on...]

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LinkedIn University Finder: Advantage For Lesser Known Schools

In last week's post, we gave you an international student's user perspective of LinkedIn’s University Finder tool (thank you for all the positive feedback by the way). 

For those of you wanting more digital marketing perspective... Join us in Miami at the ICEF pre-conference Global Marketing Seminar for Education Institutions. We hope to see you there.

This week, we check back in with our international marine engineer, Steven, to see what is driving his decisions about graduate study. Steven is looking for international and US universities with a master’s program in engineering and project management. His LinkedIn search yielded an intriguing list of institutions. In this post, we share Steven’s thoughts on the functionality of the tool and the effectiveness of the universities’ LinkedIn pages that he visited.

Bottom Line: International students seeking to study abroad have far too many choices and need tools like LinkedIn to narrow the field and focus their decision making. Your institution needs to be represented well here to take advantage of the free marketing LinkedIn is providing. Little known universities stand to gain the most.

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How to use LinkedIn in college marketing and recruitment?

LinkedIn dominates online professional relationship building. LinkedIn creates and retains connections, provides transparency into professional backgrounds and accomplishments.  Professional recruiting is heavily influenced by LinkedIn.  An now LinkedIn is starting to build a direct connection to universities, alumni and even university rankings.  What does that mean for your activities as university administrators, admission officers and alumni offices?

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