Recruiting Intelligence

Although students are the ones who will ultimately attend a higher education program, the role of parents cannot be minimized. International parents seem to play an even greater role in school selection than American parents. Armed with this knowledge, the next logical question is: What do parents want to know?

What factors need to be considered in developing a strategic plan for international student recruitment? Which stakeholders need to be involved in that process? Though there isn't a one-size-fits-all solution for all institutions to these questions, we'd like to use this post to give you some factors to consider as you develop or augment your strategic plan.

LinkedIn dominates online professional relationship building. LinkedIn creates and retains connections, provides transparency into professional backgrounds and accomplishments.  Professional recruiting is heavily influenced by LinkedIn.  An now LinkedIn is starting to build a direct connection to universities, alumni and even university rankings.  What does that mean for your activities as university administrators, admission officers and alumni offices?

For effective international student marketing, you know that you're supposed to post regularly on social media platforms. You also know that you're supposed to brush your teeth multiple times a day, pick salads over french fries, and exercise daily. What we're supposed to do doesn't always happen, even with the best of intentions. We're here to support you and give you some tips for improving your social media posts.

Does this sound familar? Your institutional leadership has announced that you will be embarking on a campaign to increase your international student population. By 2017 you need to increase the number of international students by 100, 500, 1000 students. Are you really prepared for an influx of international students?