Recruiting Intelligence

A bustling campus: backpacks slung over shoulders, coffee cups and water bottles in hand. These thoughtful, exuberant, media-savvy students filling your hallways, classrooms, and online portals, THESE are your most powerful recruiting influencers.

Last month, Intead teamed up with Unibuddy and Northeastern University to present our research on Peer-to-Peer platforms as student recruitment tools at the AIRC Conference. The discussion was lively. So many questions and ideas emerged. And now that research, and the guidance it offers, is available to you.

Consider this: When deciding where to apply for university,

• 57% of students said online conversations with an institution’s student ambassador were their most helpful resource. 
• 47% said friends and family were their most helpful resource.

Read that again.

Current students were more important than friends and family.

First-hand student experiences established trust and that came through loud and clear in these conversations. This student connection is SO significant to the recruitment process.

Read on for more insights and to download the full report…

A serious question for you: what should your recruitment team and The Avengers have in common?

We hope your answer isn’t fashion sense, although if you’ve been wearing capes to any student fairs recently, that’s certainly one way to attract attention!

The Avengers know the secret to a powerful team: skill diversity. As you build your own roster of recruitment superheroes, it is important to consider the specific “superpowers” needed to be effective at each stage of the recruitment funnel. And yes, each stage is different. Ensuring that you have the right staff member in the right place at the right time will be paramount to achieving your enrollment goals.

Having just returned from the ICEF and AIRC conference conversations in December, we feel compelled to consider your staffing needs. Do you have the right people in the right seats with the right skills?

So, what are these superpowers, you ask?

We’ve created a helpful infographic to guide you through team roles and needed skills at each stage of the funnel. Use it to assess your own team structure and identify areas for professional development. Keep this funnel in mind as you draft job descriptions and make hiring decisions and remember to consider both the hard and soft skills new team members may bring to the table.

Avengers assemble! And read on…

To our blog readers, colleagues and friends, we’d like to wish you a happy, healthy and restorative holiday season from all of us here at Intead.

As we reflect on the ideas that we’ve discussed with you throughout 2019, we are once again reminded of the power of international education and the magic that happens when we bring it all together. Thank you for your work and your readership.

We will be resuming blog posts on January 8th and have some exciting new research coming your way in 2020. We can’t wait to share this data with you, but until then, warmest wishes for the holiday season and some well-deserved rest!

All the best,

The Intead Team

P.S. To really bring it all together and get the video with the beat, watch it below.

As your institution strives to hit ever-more ambitious enrollment goals we know that you are focused on the future.

Part of that future, for those up to the challenge, will be putting great effort and resources into diversifying your student source countries. With shifts in student mobility, declining enrollment in English language programs, and major changes in the Chinese student market, now is not the time to rest on your institution’s laurels.

Beyond the educational, cross-cultural benefits of a more globally representative student population, broadening your recruiting channels will help you meet your enrollment targets. Your CFO and senior administrators will thank you, since diverse global enrollment = diverse revenue sources, meaning a more stable base of tuition that can weather downturns in individual markets.

But which student markets should you target? And, more importantly, how can you best appeal to those students?

Enter our latest Know Your Neighborhood eBook: a special edition report focused on student recruitment in the emerging markets of Africa and Latin America. In partnership with FPPEDUMEDIA, and their fabulous international student database, we reached out to our target markets and received more than 12,300 survey responses from students in 16 countries. Of course, we crunched the numbers and created some great infographics to convey our insights to you.

With this report you will make better and more informed decisions as you embrace and adapt to a changing global market.

From top program interests to messages that most influence students’ university selection and everything in between, we’re giving you a country-by-country breakdown of our findings, including recommendations on how and where to engage students.

Give it a read, and when you’re ready to put the insights into play, we’re here to talk: info@intead.com.

Read on for a preview and to download your copy…