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Recruiting Intelligence

How to reduce summer melt for international student enrollment?

In the spring and summer of 1988, I was sitting in Germany with three U.S. graduate school admissions in hand, two of them to similar prestigious programs in Washington D.C. - Johns Hopkins University (SAIS) and Georgetown University. I didn't get to visit either campus. I had never been to the United States, had no emotional, family and other ties to either university. Where to attend?

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The RenRen Search Glitch

Have you ever noticed that different key word searches bring completely different results? This happens throughout the Internet but we noticed it most recently on the Chinese social media site RenRen. This can be a great source of frustration for both students and universities.

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Who owns whom in Higher Education Enrollment Marketing

I noticed in discussions with admissions officers their surprise that higher education companies own and use multiple brands.  These companies also offer a variety of services.  Because of my previous professional life of investment and Merger & Acquisition work, I tend to dig into the structure and origin of companies.  Hence, we launched a small summer project with our interns to research ownership of a few higher visibility and acquisitive companies.  In subsequent blogs we will cover brands and services owned by various companies.  Our selection will be completely subjective and not scientific.  If we miss an interesting company, please let us know.   

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The wide world of Hobsons' student recruitment business

We are continuing to work on our summer research project. Here is one of the companies we researched for you. To read the introduction to this project, click here:_http://bit.ly/whoownswhom

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Consider: Economic Impact of Higher Education

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Topics: Insights

Digital Orientations for International Students

Coordinating efforts between recruitment and student services 

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International student admissions - our customers

Bill Gates gave an interview recently and described himself as a "professional student" in response to the comment that he was a college drop out.  I appreciated that description. Our professional careers require that mindset today.  

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Education vs. Medicare: Young vs. Old

 

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How to recruit more Chinese college students?

 

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Future of U.S. Higher Education


Source: Demos

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Topics: Insights