The first quarter of 2022 dealt its fair share of surprises, and then some. The pandemic loosened its grip (for the time being). Northern Europe was thrust into a war. These events are deeply personal and deeply tied to our everyday work in higher education. And then there were the everyday surprises courtesy of another enrollment and budget planning season. Still, the world kept turning and we kept acting on the opportunities we see for improvement in everything we are able to touch.
In the midst of all this, you may have missed a few of our top posts. No matter! We’re here to point you in the right direction. Read on for our quarterly recap of the most valuable stuff from Q1 2022 and the Intead resources available to you.
And, if you’ll be attending the NAFSA 2022 in Denver (May 31-June 3), be in touch so we can set aside time for a coffee and exchange of ideas. We’ll have 4 NAFSA presentations all covering different aspects of global recruiting. One of them has been selected by NAFSA for live-stream to give more folks access to the amazing panel that includes Benedict College, Clark University, and CIEE. More on that in the coming weeks.
What’s the Story Behind Your Data?
Spotlight on Your Institution’s Student-First Approach
We talked to students and our academic colleagues leading enrollment to get the inside scoop on what a student-first approach really looks like. Fabulous insights from: David Hautanen at St. Mary's College of Maryland; Jessica Sandberg, at Duke Kunshan University; Dr. Jewell Green Winn at Tennessee State University; and Brad Farnsworth, of Fox Hollow Advisory and former VP at the American Council for Education (ACE). Read more here.
UPDATED: Country Comparison Cheat Sheet, 2022
You won’t reach students in China using the same tactics you use to reach students in Brazil. Or Nigeria. Or anywhere else. It takes more than a tweak in ad copy to woo prospects from different countries. Our Country Comparison Cheat Sheet will prompt your team’s creative process and set the framework for your next international push. Download it for free.
5 Lead Nurturing Best Practices for Universities and High Schools
In an ideal world, you would personally guide each individual student from inquiry to application to enrollment, but that’s just not feasible. You need a strong and efficient lead nurturing strategy to engage your prospects and boost enrollment—a meaningful alternative to the one-on-one conversations you wish you could have. Automation does not have to mean impersonal. Read more here.
Keep watch each Wednesday for new posts with valuable insights. Next quarter we will tackle influencer marketing, the effective use of recruitment agents, text message marketing, webinar best practices, and more.
Our job always: helping your team stay strategic and adaptive by providing practical, forward-looking information and framing it in a way that you can actually use. Let us know the topics you'd like us to dive into and share our findings.