Recruiting Intelligence

In a world of fast-paced activity and seemengly never ending responsibilities, it isn't always easy to find the time to listen. It's important to take a break from charting progress, developing novel programs and tools, and talking through brochures, websites, social media and face-to-face. Listening is critical. With that in mind we recently conducted a focus group with international students, many of whom are college freshmen, to take the time to listen to what was important to them in the recruitment process. We learned four key takeaway messages which are outlined below.

In late 2013 we unveiled STOURY, a unique app designed to tell your university's story anywhere, in any language. STOURY allows you to deliver dynamic, vibrant and informative conversations.

We've been in the fields of higher education, international student recruitment and digital marketing for quite a while and we've found there is ONE QUESTION EVERYONE ASKS.

Student enrollment requires a personal interaction with prospective students and their parents. At the same time, admissions departments are faced with many demands and limited budgets. Marketing technology is part of the solution to establish efficient processes in order to reach more students more efficiently but also since prospective students are researching their university choices via digital channels. 

• What motivates and interests this generation?
• How can universities communicate and how does this student group communicate with each other?
• What can we tell about how this generation consumes content?

The millennial index highlights five different segments and personas (See Chart 1). Depending on your focus (undergraduate vs. graduate studies), you will find a different share of these segments among your target audience.