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Recruiting Intelligence

LinkedIn University Finder: Advantage For Lesser Known Schools

In last week's post, we gave you an international student's user perspective of LinkedIn’s University Finder tool (thank you for all the positive feedback by the way). 

For those of you wanting more digital marketing perspective... Join us in Miami at the ICEF pre-conference Global Marketing Seminar for Education Institutions. We hope to see you there.

This week, we check back in with our international marine engineer, Steven, to see what is driving his decisions about graduate study. Steven is looking for international and US universities with a master’s program in engineering and project management. His LinkedIn search yielded an intriguing list of institutions. In this post, we share Steven’s thoughts on the functionality of the tool and the effectiveness of the universities’ LinkedIn pages that he visited.

Bottom Line: International students seeking to study abroad have far too many choices and need tools like LinkedIn to narrow the field and focus their decision making. Your institution needs to be represented well here to take advantage of the free marketing LinkedIn is providing. Little known universities stand to gain the most.

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Intead's Best Blogs of 2014

In 2014 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles. As we enter 2015 we thought a retrospective of the best and most popular Intead content of 2014 was in order-- just in case you missed anything the first time around.

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Are You Ready for Fall Recruitment Travel?

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Gamification for International Student Recruitment

If you haven’t started utilizing gamification for the purposes of attracting, recruiting and enrolling students both domestically and internationally, you should. University websites toting lists of information and a couple pictures won’t cut it in the competitive market that is international recruitment today. Nowadays, in a world where young adults are almost obsessively focused with devices—and the app games available on them—you need to cater to those interests in order to be noticed.

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5 Ways to Meet International Students Face-to-Face

We all know the cost and logistical challenges of meeting international students face-to-face can be prohibitive. We also understand their value: Personal meetings are compelling and can convince students to enroll. So how can you create personal and influential interactions with potential students, even from far away? 

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Korean Student Recruitment: Using Webtoons for Marketing

Yaeri Kim, our summer guest blogger, uses this article to introduce webtoons, the intersection of traditional comic strips with internet technology. Webtoons' popularity in Korea makes them an exciting way to infuse a new digital engagement tool in your digital and social media marketing campaigns.

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479 Out of Office Messages = Many Frequent Flyer Miles

Do you watch your frequent flyer status? To be honest I do, too.  I like free flights. And it helps to have status for early boarding and luggage perks as airlines have gotten so stingy and charge for bathroom visits (no, they haven't come up with that one...yet).  For this blog, I have selected a few services that can make your travel easier.

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Successful Universities Move to Contextual Marketing

Seth Godin coined the phrase "interruption marketing" many years ago to describe the way traditional marketers interrupt the consumer to draw attention for their products and services. His message was that consumers will find more and more ways to avoid interruptions. He was right.   At the 2014 INTEAD Global Marketing Workshop for Academic Leaders in New York City, Hubspot's Matt Fradette showed the process and the successes of moving from interruption marketing to contextually relevant inbound marketing for universities.

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Intead's Other Blog: Intead Insights

Thank you for your continued support of our Intead Recruiting Intelligence blog. As we so frequently recount, we are perpetual students; we thrive on conducting research, sharing trends and highlighting new developments in international education. Did you know that in addition to this blog that you are reading, we also publish another weekly blog called Intead Insights? Read on to learn more about what Intead Insights features and why you might be interested in subscribing to that blog as well.

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Intead Index: Key Publications for International Higher Education Professionals

Here it is. Delivered fresh to your mailbox. Another exciting edition of the Intead Index, one in a series of indices that provides you with all of the information you need to make informed decisions.

We will cover a variety of information sources, marketing and technology services international university admissions and marketing departments purchase or use regularly. We will publish the lists regularly on the blog over the next few months. We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

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