Recruiting Intelligence

At Intead we spend most of our time blogging about international student recruitment and marketing and the use of digital solutions to ease those activities. So why are we writing about university career services today? How is your campus career services office connected to your work as an international student recruiter or marketer?

Google is a powerful force in all of our lives. Searching for a education options is no exception. So, what can search trends can tell us about our area of work? Google shares a quarterly report on the latest search trends in education. We'll share the highlights. 

Worldwide student recruitment is a big task. We wonder: how many representatives do you need to be successful? What is the ideal number of internal and external international student recruiters?

Hot off the digital presses: It's the Intead Index: Book of Lists.

Our expert researchers have gathered the information we wish we had when we were working in admissions offices.

We've spent time evaluating, comparing and then compiling the results. We do this to help you make informed decisions as you scale your international student enrollment.

• Social media tools to help you manage a multi-country campaign
• Tour provider comparisons
• International educator associations listed
• Lead generators compared
• Linked In groups listed

All of these, and more. We are comparing the tools used by some of the most successful institutions. We've gathered information from many sources including administrators who have traveled this path and expanded their international student populations by 100% or more.

Online learning is becoming integral part of teaching and education. We recently covered the impact of Khan Academy (Insight: Recruiting Students with Video: Lessons from Khan Academy), today we are looking at how public universities cope with that challenge and opportunity. We selected a report from American Association of State Colleges (AASCU) and Learninghouse, called Online Learning at Public Universities a new path to a degree, addressing the implementation of online teaching at universities. 

We have entered the season in which we become fully entrenched in deep thoughts on learning and growing, living and celebrating. There will be memorable moments shared by families throughout the world. It is graduation season, a time when we review accomplishments of the past and look towards future achievements. Celebrated college graduation speakers often draw upon quotes of earlier orators and authors. Those very best life lessons are distilled into brilliant quotes for future generations to share and appreciate. We at Intead would like to commend all recent graduates, as well as the individuals who are called upon to give the commencement addresses. Our passion for education runs deep; we celebrate and promote education everyday on our site Why Education Matters. 

By 2025, the Lumina Foundation wants to announce: Mission Accomplished!

They want to announce that 60% of Americans are obtaining a college degree, certificate or other high quality post-secondary credential. Hey, MOOCS, do you think that you will count?   

We have admired for many years the single, focused mission of this foundation. This month, Lumina published its report "a stronger nation through higher education." It's not only a beautifully prepared report and website, but we love the message and data provided to all of us.  

Lumina Foundation CEO Jamie Merisotis, a relentless advocate for education, says, "we see even more encouraging signs - unmistakable signals that the need, the hunger for education is stronger than ever." He quotes that three of four Americans believe that a postsecondary degree or credential is important to attaining a better quality of life, while fully 90% believe it's important for the nation to increase college attainment rates. We second that. 

Demographics are destiny. And educational institutionals rely on demographic trends to chart their futures. In most cases, the demographic trends that are most important to any particular institution are fairly narrowly defined by geography. A relatively small percentage of US institutions can effectively draw students from across the country and around the world. 

To give us insight into the demographic trends that will define our future, the U.S. government's National Center for Education Statistic's published it's very comprehensive updated Education Statistics to 2022 . Do the math -- you are only 8 years from this recruiting environment. 

Here it is. Delivered fresh to your mailbox. Another exciting edition of the Intead Index, one in a series of indices that provides you with all of the information you need to make informed decisions.

We will cover a variety of information sources, marketing and technology services international university admissions and marketing departments purchase or use regularly. We will publish the lists regularly on the blog over the next few months. We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

If you are a regular reader of this blog you might have noticed how I fondly reminisce about my experience as an admission counselor. I spent three years working at my alma mater, Washington University in St. Louis. This was my first real job so the experience was pivotal in shaping me as a budding professional. I can appreciate firsthand how the last few months have been an utter whirlwind for admission counselors. From a winter spent in the depths of file reading to a spring spent trying to enroll all of the admitted students, there has been little time to breathe, let alone spend time reading this blog. So today I want to point out some blog posts you might have missed over the last few months.