Recruiting Intelligence

Being Asked to Innovate? Please Fail.

Innovation is a term thrown around a lot. I'm not sure everyone truly understands what it means and what is involved. Kind of like the misunderstanding around the term “entrepreneurial."

Typically, when these terms are used by senior administrators, the conversation includes the concept of “doing more with less” and “finding a new way.” Have these conversations happened in your office? You might want to share this post...

You’ve heard us talk about this before: the power of digital marketing. Unlike other forms of marketing, call it “old school” where measuring results and learning required far more investment, digital marketing provides analytics that tell you where you can improve.

If you are coming the the NAFSA conference in Boston in just a few weeks we will be presenting on this topic.

The learning from digital marketing campaigns can keep you repeating your successes, not your mistakes. And with the marketing landscape and student mobility trends shifting constantly, the analytics that tell us what works are becoming increasingly important as we allocate scarce resources.

So, what does that mean to you?

Intead has taken a few major steps forward in the past months. I’ll credit you and all of the friends we meet at our industry conferences.

Last December, we met with so many of you at the AIRC and ICEF conferences and we made a number of new friends who have now become clients. The growth we’ve witnessed in these industry events and our field over the past 5 years has been tremendous.