Recruiting Intelligence

Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more. 

Understanding your prospective international students is a perpetual task. Our colleagues from Hobsons Australia and UK published this report with sound advice, called "Beyond the data - influencing international student decision making" 

Mary Meeker has become well-known and lauded for her annual PowerPoint. This year is no different. Her 164-page PowerPoint on key global internet and technology trends is a treasure trove. Mary's information helps us show you more about the trends that will affect your university marketing. As you know, your customers are early adopters and they drive these trends. We all fear falling behind as technology advances. Don't get caught off guard. Read on...

Thank you for your continued support of our Intead Recruiting Intelligence blog. As we so frequently recount, we are perpetual students; we thrive on conducting research, sharing trends and highlighting new developments in international education. Did you know that in addition to this blog that you are reading, we also publish another weekly blog called Intead Insights? Read on to learn more about what Intead Insights features and why you might be interested in subscribing to that blog as well.

At Intead we spend most of our time blogging about international student recruitment and marketing and the use of digital solutions to ease those activities. So why are we writing about university career services today? How is your campus career services office connected to your work as an international student recruiter or marketer?

Google is a powerful force in all of our lives. Searching for a education options is no exception. So, what can search trends can tell us about our area of work? Google shares a quarterly report on the latest search trends in education. We'll share the highlights. 

Online learning is becoming integral part of teaching and education. We recently covered the impact of Khan Academy (Insight: Recruiting Students with Video: Lessons from Khan Academy), today we are looking at how public universities cope with that challenge and opportunity. We selected a report from American Association of State Colleges (AASCU) and Learninghouse, called Online Learning at Public Universities a new path to a degree, addressing the implementation of online teaching at universities. 

By 2025, the Lumina Foundation wants to announce: Mission Accomplished!

They want to announce that 60% of Americans are obtaining a college degree, certificate or other high quality post-secondary credential. Hey, MOOCS, do you think that you will count?   

We have admired for many years the single, focused mission of this foundation. This month, Lumina published its report "a stronger nation through higher education." It's not only a beautifully prepared report and website, but we love the message and data provided to all of us.  

Lumina Foundation CEO Jamie Merisotis, a relentless advocate for education, says, "we see even more encouraging signs - unmistakable signals that the need, the hunger for education is stronger than ever." He quotes that three of four Americans believe that a postsecondary degree or credential is important to attaining a better quality of life, while fully 90% believe it's important for the nation to increase college attainment rates. We second that. 

Demographics are destiny. And educational institutionals rely on demographic trends to chart their futures. In most cases, the demographic trends that are most important to any particular institution are fairly narrowly defined by geography. A relatively small percentage of US institutions can effectively draw students from across the country and around the world. 

To give us insight into the demographic trends that will define our future, the U.S. government's National Center for Education Statistic's published it's very comprehensive updated Education Statistics to 2022 . Do the math -- you are only 8 years from this recruiting environment.