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Recruiting Intelligence

The RenRen Search Glitch

Have you ever noticed that different key word searches bring completely different results? This happens throughout the Internet but we noticed it most recently on the Chinese social media site RenRen. This can be a great source of frustration for both students and universities.

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Social Media in China- McKinsey's view

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Two international recruiting blindspots in China

University admissions officers are dedicated folks, committed to recruiting, admitting and enrolling the most qualified, diverse and interesting student body, while balancing the institution's financial needs. They work hard, travelling and interacting with hundreds of prospective students domestically and internationally. 

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EducationUSA is a digital marketing engine for the U.S., or is it?

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.  

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