Recruiting Intelligence

In last week’s blog post, we shared with you the trends in Malaysian student mobility. In Part 2 of our Malaysian mini-series we will give you a better sense of how you might want to market your institution to these prospective students.

A quick aside: We are thrilled to be presenting at #NAFSA2015 with some great, global institutions including:

• University of Wisconsin-Milwaukee
• Fresno State
• University of Cincinnati
• American University
• University Cattolica Sacro Cuore
• University of Otago Language Centre 
• Thompson Rivers University

We will share the dais with two of our expert marketing partners:

• FPP EDUMedia
• Admission Table

This week we launch our Malaysian mini-series giving you the international student recruitment landscape along with our tips for marketing your institution in this country. Our two-part blog post should help your team relate to prospective Malaysian students.

Before we dive in, let’s take a moment to remind our readers of our upcoming #NAFSA2015 Conference presentations. If you or your colleagues are attending the show, you’ll want to hear from the great lineup at all 3 of these free sessions on global digital marketing and international student recruitment:

• MYSTERY SHOP INSIGHTS - Wed 5/27 11:45am - how your peers fail (or succeed) at digital mrktg
• STUDENT MOTIVATIONS - Wed 5/27 2:45pm - groundbreaking research from 800,000! students around the world
• CHALLENGES OF IMPLEMENTING - Fri 5/29 8am - practical marketing experience from your peer institutions in field

Our blog from 5/6/15 provides more detail on these great presentations. We hope to see you there. Now, let's travel to Malaysia...

For effective international student marketing, you know that you're supposed to post regularly on social media platforms. You also know that you're supposed to brush your teeth multiple times a day, pick salads over french fries, and exercise daily. What we're supposed to do doesn't always happen, even with the best of intentions. We're here to support you and give you some tips for improving your social media posts.

In our previous blog, we introduced you to student enrollment trends in Japan. In this post we would like to give you a summary on the digital marketing environment which will make it possible for your institution to reach Japanese students more easily.

Last week we revealed that Intead has once again conducted a mystery shopper experiment. This week we reveal the big winners! Read on to discover if your institution made the list...

What happens when a prospective international student uses Facebook and Twitter to signify her interest in, and hopefully to learn more about, various institutions in the English speaking world? We, at Intead, recently conducted another mystery shopper experiment with institutions in the U.S., Canada, Australia, and New Zealand. As has happened in previous mystery shopper experiments, we were not surprised, yet still disappointed by the dismal rate of response by institutions in these countries. One country proved exceptional in their universities’ ability to respond quickly and effectively. You might be surprised to learn the big winner of this experiment.

If you are actively recruiting in China and/or have many Chinese international students on your campus, it might be time for your institution to get on the WeChat bandwagon. This is Part II of a two part series about using WeChat for international student recruitment and marketing. Click here to review Part I, WeChat 101: Maximize Your SNS in China and Beyond.

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

There are few countries that can rival Brazil's devotion to social media. In our recent blog article Stressing the Social in Brazilian Social Media, Part I, we reviewed the main sites used by Brazilians and the connection between the social nature of Brazilians and their love for social media. Part II of this series focuses on Brazilians' preferences for social media messaging.

The phrase, “Brazilians are the most social people in the world” is frequently used by internet executives. According to the research conducted by Nielsen, Brazil is one of the top three nations with the highest number of users of social networks in the world. How might this inform you international student recruitment strategy in Brazil?