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Recruiting Intelligence

The Intead Mystery Shopper Strikes Again! [Part 2]

Last week we revealed that Intead has once again conducted a mystery shopper experiment. This week we reveal the big winners! Read on to discover if your institution made the list...

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The Intead Mystery Shopper Strikes Again! [Part 1]


What happens when a prospective international student uses Facebook and Twitter to signify her interest in, and hopefully to learn more about, various institutions in the English speaking world? We, at Intead, recently conducted another mystery shopper experiment with institutions in the U.S., Canada, Australia, and New Zealand. As has happened in previous mystery shopper experiments, we were not surprised, yet still disappointed by the dismal rate of response by institutions in these countries. One country proved exceptional in their universities’ ability to respond quickly and effectively. You might be surprised to learn the big winner of this experiment.

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Using WeChat for Marketing and Recruitment [Part II]

If you are actively recruiting in China and/or have many Chinese international students on your campus, it might be time for your institution to get on the WeChat bandwagon. This is Part II of a two part series about using WeChat for international student recruitment and marketing. Click here to review Part I, WeChat 101: Maximize Your SNS in China and Beyond.

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Olympic Level Marketing for Higher Education [podcast]

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

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Stressing the Social in Brazilian Social Media, Part II

There are few countries that can rival Brazil's devotion to social media. In our recent blog article Stressing the Social in Brazilian Social Media, Part I, we reviewed the main sites used by Brazilians and the connection between the social nature of Brazilians and their love for social media. Part II of this series focuses on Brazilians' preferences for social media messaging.

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Stressing the Social in Brazilian Social Media, Part I

The phrase, “Brazilians are the most social people in the world” is frequently used by internet executives. According to the research conducted by Nielsen, Brazil is one of the top three nations with the highest number of users of social networks in the world. How might this inform you international student recruitment strategy in Brazil?

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Prospective Korean Students' Web Searches

What are the popular websites for Korean students to research their study opportunities within Korea and abroad? Our guest blogger Yaeri Kim, a Case Western Reserve University graduate student, explains the most popular sites so that you can improve your marketing and recruitment in South Korea.

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The Intead Index - Book of Lists Has Arrived!

Hot off the digital presses: It's the Intead Index: Book of Lists.

Our expert researchers have gathered the information we wish we had when we were working in admissions offices.

We've spent time evaluating, comparing and then compiling the results. We do this to help you make informed decisions as you scale your international student enrollment.

  • Social media tools to help you manage a multi-country campaign
  • Tour provider comparisons
  • International educator associations listed
  • Lead generators compared
  • Linked In groups listed

All of these, and more. We are comparing the tools used by some of the most successful institutions. We've gathered information from many sources including administrators who have traveled this path and expanded their international student populations by 100% or more.

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Intead Index: LinkedIn Groups for International Higher Education

We'd like to proudly introduce a new content source for you-- Intead Index-- a set of indices that provides you with all of the information you need to make informed decisions. We will cover a variety of information sources, marketing and technology services international university admissions and marketing departments purchase or use regularly. We will publish the lists regularly on the blog over the next few months.We will be publishing a compilation of these lists on a yearly basis. While we'd like to think that our research is comprehensive, we know that there might be service providers we inadvertently overlooked. That's where you, our loyal readers, come into the picture.  We welcome your comments and additions to the lists. Feel free to use the provided link to share your feedback. 

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Building Cultural Bridges--Lessons from the Preeminent Expert!

Building bridges between cultures and achieving cultural connectedness has been simplified through technology. What once required face-to-face meetings and books on the subject can now be achieved through the power of video and social media.

Many of us work to engage international students and connect with them in a way that feels familiar, comfortable and culturally relevent, but none of us are doing it in quite the creative and talented way as Jessica Beinecke. As the creator of Crazy Fresh Chinese and BaiJie Lalala, Ms. Beinecke is a well known celebrity among Chinese teenagers and young adults for the way in which she explains American popular culture in a relatable, entertaining way. And we are proud to announce that Ms. Beinecke will be joining us as a keynote speaker at the 2014 Intead Global Marketing Conference.  

Watch this VIDEO to learn more about Ms. Beinecke: 

Register by April 18 and save $290  

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