Recruiting Intelligence

Two international recruiting blindspots in China

Posted by Michael Waxman-Lenz

May 24, 2012

University admissions officers are dedicated folks, committed to recruiting, admitting and enrolling the most qualified, diverse and interesting student body, while balancing the institution's financial needs. They work hard, travelling and interacting with hundreds of prospective students domestically and internationally.

Topics: Admission Officers, Country Focus, International Student Recruitment, International Student Enrollment, Social Media, Parents, International Student Admission

EducationUSA is a digital marketing engine for the U.S., or is it?

Posted by Michael Waxman-Lenz

May 24, 2012

Education USA is the main U.S. tax payer-financed vehicle for the international promotion of U.S. universities around the world. Let's exclude Harvard, Stanford, MIT -- they do not need that marketing support.

Topics: Marketing, International Student Recruitment, EducationUSA, International Student Enrollment, Social Media

At Intead we understand the forces driving academic institutions to seek international students. Our Recruiting Intelligence blog addresses the various factors that contribute to a successful international student recruitment and enrollment program. We consider:

Marketing
Branding
International student services
Additional elements leading to institutional and student success.

We hope you will find new ideas and gain perspective that ignite your international recruitment. This resource is available to inspire our community of international enrollment professionals to share best practice and learn from each other. We welcome your input.

Two international recruiting blindspots in China

EducationUSA is a digital marketing engine for the U.S., or is it?

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