Recruiting Intelligence

When we launched Why Education Matters in December 2013 we hoped that our new venture would capture and engage the public. We have been astounded by the warm embrace and excitement this new website has generated. Now that we're well on our way and know that many of you have visited and enjoyed the site, we want to tell you how you can use our incredible images...for FREE!

Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could attract these prospective students directly to your website without paying for third-party lead generation services. However, in reality, college-seekers often start with generic web searches (e.g. program of interest, location) and not with searches for specific schools.

Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.

The definite answer is maybe. Commission-based student recruiters are not a panacea. They require support, monitoring and consistent attention to deliver results. 

In our recent post 4 Tips to Get the Most Out of Facebook Internationally, we discussed several ways to take advantage of Facebook’s built-in targeting and global features. While Facebook itself can be an effective marketing tool, the additional features presented by Facebook apps can take your institution’s Facebook page to the next level. Read on for three more tips (and game-changing apps) for your international Facebook efforts.

Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. While this is the 3rd Thursday we want to share this excellent podcast with out listeners prior to the American Thanksgiving holiday. We believe stongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.

As you interact with international students, your job is to present your academic programs the best way you can and identify the right students who will be a good academic, personal and financial fit for your institution. 

Universities rarely go out of business or let's say out of existence. Maybe we should carefully add "so far" since we know that financial pressures are increasing dramatically. Competition is intensifying. Public funding has decreased and as we all know tuition has increased to a level where it is difficult to raise net tuition. Students and their parents are more reluctant or unable to take on the financial burden. I am a strong believer that education is one of the best investments young people can ever make. Financial pressures, among other reasons, have pushed many colleges to recruit more international students. Full paying students are rare in the United States, so adding a cohort of more or less full paying international students can make a difference.  As a result, we see many universities entering the international markets. And by the way, we don't mind since we enjoy working with colleges and it is helping us grow our business as well.