Recruiting Intelligence

NACAC, Our Latest E-Book and Today’s Enrollment Trends

Last week, Intead presented at the NACAC conference—what an exciting whirlwind! We met so many wonderful experts in the field of recruitment and were able to share our insights with many of your colleagues during our session on international recruitment, hosted with our friends Sundar Kumarasamy (Northeastern University) and Steven Bloom (ACE). We are so thrilled that so many of you made it out to our early morning session!

If you were not able to attend, as our loyal readers, we would like to extend the invitation to register to receive our latest e-book, Quality.Cost.Convenience: Beating the competition for today’s “non-traditional” students before it is released to the public. Read on to secure your copy.

Since the conference, we have been thinking a lot about today’s political environment (isn’t everyone?) and the impact it is having on recent enrollment trends. While we were in Boston, we had so many great conversations about the latest 2017 enrollment data, marketing strategies to combat dips in enrollment and what the future holds. So, this week, we are taking a brief look at research around enrollment trends in the U.S. and U.K., post-Brexit and U.S. presidential election.

Please read on for key data and industry insights (and to register for the new e-book ;-)

Read More

Working with Education Agents: What Now?

We kinda thought this discussion was done when NACAC agreed that there was, in fact, an ethical way to engage agents to support your international student recruiting. Well…not so fast, for some.

We’ve all heard the education agent debate—how do I find and sustain ethical relationships that benefit both my institution and my prospective students? How do I know whether I am working with the right agents? And ultimately—is using agents worth the risk? This week we are taking a look at new regulations and a few of the underlying arguments and the evidence on either side.  

Last September, the National Association for College Admissions Counseling (NACAC) amended two parts in their guidance to U.S. educators on using education agents. This code of ethics, titled Statement of Principles of Good Practice (SPGP), was originally adopted in 2014. This document lays out the code of ethics and standards for the association and its members.

And more recently, in April, the U.S.-based Middle States Commission on Higher Education proposed new policy languages that would prohibit use of incentive-based compensation for international student recruitment.

Add to that the changes that are taking place in China and Vietnam around how these countries have recently relaxed regulations for recruiting agencies so that almost anyone can raise their hand and announce they are now a student recruiting shop.

Yet, the American Council on Education (ACE) just released their latest report on internationalization efforts by U.S. institutions and they shared this: In 2011, 17% of respondents were engaged with education agents compared with 45% in 2016. Hello!

Our own recent research with FPP EDU Media that we presented at NAFSA found that 50% of international students find education agents helpful as they evaluate their options. And our sample size? 57,000+ student responses from 65 countries! (Find the link to our slides below).

Bottom Line: While the use of education agents by U.S. institutions is on the rise, concerns about unethical practices are being addressed. Have you figured out where the best and most reliable agents are around the world? Is your institution too fearful of the downside? If so, you are probably not relying on THE recruiting channel that pretty much all institutions with any significant increase in international student population are using. And they use agents successfully. If your goal is to increase international student enrollment, ignore this recruiting channel at your own peril.

Read on to get some of the details of recent regulatory challenges and our insights into using agents to support your international student recruiting. This channel cannot be ignored. The risks are really only in whether you put the right processes in place to select and manage your recruiting team.

Read More

Know Your Neighborhood

35,000 International Students responded to our survey in 2 DAYS! That’s engagement!

Download Now

88 Ways to Recruit
International Students

A compendium of the many ways your peers are innovating to increase and improve their international student recruiting.


Download