Recruiting Intelligence

You know by now that digital marketing and student recruitment go hand-in-hand. And as those industry tech terms and acronyms get thrown around at meetings, it helps to be in the know. Here's a useful primer to keep you in the loop when everyone starts talking alphabet soup.

Although students are the ones who will ultimately attend a higher education program, the role of parents cannot be minimized. International parents seem to play an even greater role in school selection than American parents. Armed with this knowledge, the next logical question is: What do parents want to know?

A new year calls for new beginnings. We're always a little sentimental given the fresh start to the new year. In the years we've been working in higher education we've noticed an increasing negativity towards higher education. At the core of everything we do we believe strongly in higher education-- access, affordability, creative approaches, and positive change. We know why education matters.