Recruiting Intelligence

Happy holidays to all of our blog readers!

If you are wondering how that might go in the Volta Region of Ghana where many speak Éwé, you are in luck. As a small display of how interactive stuff can be fun and shareable, please enjoy Intead’s WHEEL OF HOLIDAY FORTUNE.  

And spread the holiday greetings around ♥.

Click the IMAGE  to play. 👉

With digital content as the driving force behind international student recruiting, it is essential to be innovative with your content strategy. Certainly, there are challenges to this. There always seem to be new tools, digital platforms and social media options available. How to keep up?

Well, at Intead, all of this stuff is critical to our work; it's far too important to us to fall behind. That is, in part, why we write and share this blog. We all need to stay current.

So for those without the time for the amazing link at the end of this blog…

Bottom Line: Capture their interest and lead them to the deeper decision making content. This is creative digital marketing’s mantra. What do most universities do? Lead with boring emails and web pages that offer the deeper decision making content. And that makes you just one of many out there doing the same, tired thing. If all the options look the same, mostly students just hit delete.

In this weeks blog, Emily tells us why that is doubly awful. Because: sharing.

You’ve probably heard this: Content is King. In the digital marketing age, this line is talking about the power of great content to draw customers. For example, if the Netflix library shows you the type of movies you like, you are likely to subscribe to the service.

And speaking of subscribers, a note to all of our loyal readers: Intead’s Recruiting Intelligence Blog will take its annual summer hiatus and be back to your inbox the first week of September. We hope you have a great summer.

Now, our intrepid blogger Emily shares her take on how great content can be created and used to attract international students. Be sure to wear your creativity cap as you read. What engaging, sharable content can your institution produce?

You know by now that digital marketing and student recruitment go hand-in-hand. And as those industry tech terms and acronyms get thrown around at meetings, it helps to be in the know. Here's a useful primer to keep you in the loop when everyone starts talking alphabet soup.

Although students are the ones who will ultimately attend a higher education program, the role of parents cannot be minimized. International parents seem to play an even greater role in school selection than American parents. Armed with this knowledge, the next logical question is: What do parents want to know?

A new year calls for new beginnings. We're always a little sentimental given the fresh start to the new year. In the years we've been working in higher education we've noticed an increasing negativity towards higher education. At the core of everything we do we believe strongly in higher education-- access, affordability, creative approaches, and positive change. We know why education matters.