Recruiting Intelligence

What are the popular websites for Korean students to research their study opportunities within Korea and abroad? Our guest blogger Yaeri Kim, a Case Western Reserve University graduate student, explains the most popular sites so that you can improve your marketing and recruitment in South Korea.

Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield projections? College Board and IIE presented new data at the Intead Global Marketing Workshop held at the SUNY Global Center in NYC last week. You can view the whole presentation here. 

Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more. 

What's the buzz in international higher education right now? Retention. Everyone is talking about retention. Why is retention so important? When should institutions focus on retention?

At Intead we spend most of our time blogging about international student recruitment and marketing and the use of digital solutions to ease those activities. So why are we writing about university career services today? How is your campus career services office connected to your work as an international student recruiter or marketer?

Worldwide student recruitment is a big task. We wonder: how many representatives do you need to be successful? What is the ideal number of internal and external international student recruiters?

We have entered the season in which we become fully entrenched in deep thoughts on learning and growing, living and celebrating. There will be memorable moments shared by families throughout the world. It is graduation season, a time when we review accomplishments of the past and look towards future achievements. Celebrated college graduation speakers often draw upon quotes of earlier orators and authors. Those very best life lessons are distilled into brilliant quotes for future generations to share and appreciate. We at Intead would like to commend all recent graduates, as well as the individuals who are called upon to give the commencement addresses. Our passion for education runs deep; we celebrate and promote education everyday on our site Why Education Matters. 

If you are a regular reader of this blog you might have noticed how I fondly reminisce about my experience as an admission counselor. I spent three years working at my alma mater, Washington University in St. Louis. This was my first real job so the experience was pivotal in shaping me as a budding professional. I can appreciate firsthand how the last few months have been an utter whirlwind for admission counselors. From a winter spent in the depths of file reading to a spring spent trying to enroll all of the admitted students, there has been little time to breathe, let alone spend time reading this blog. So today I want to point out some blog posts you might have missed over the last few months.

Here at Intead we don't spend a lot of time tooting our own horn. We're so busy implementing client projects while analyzing trends in international higher education recruiting and marketing, digital marketing and social media, there's little time for patting ourselves on the back. Let alone shouting our succeses from the rafters.  

Your work, like ours, is important stuff. And all that stuff is valued by the folks we reach, our target audiences: the students, researchers, and other industry professionals who benefit from what our organizations do. These are our customers.

So when good customer feedback happens, we have the opportunity to use it as objective justification for the value of our work. Testimonials represent authentic, reliable and sharable content to let our customers hear the message: "Hey, these guys met my needs; exceeded my expectations."