Seth Godin coined the phrase "interruption marketing" many years ago to describe the way traditional marketers interrupt the consumer to draw attention for their products and services. His message was that consumers will find more and more ways to avoid interruptions. He was right.   At the 2014 INTEAD Global Marketing Workshop for Academic Leaders in New York City, Hubspot's Matt Fradette showed the process and the successes of moving from interruption marketing to contextually relevant inbound marketing for universities.

The discussion about using commission-based student recruiting agents has been an arduous and drawn out debate in the United States. With the NACAC acceptance, or let's say toleration, allowing NACAC members to use commission-based agents as long as they are managed appropriately, we have moved into the implemenation phase of agent-university relations.  One question that we hear frequently asked or at least mentioned with lots of grumbling is the "double-dipping" done by agents.  

What are the popular websites for Korean students to research their study opportunities within Korea and abroad? Our guest blogger Yaeri Kim, a Case Western Reserve University graduate student, explains the most popular sites so that you can improve your marketing and recruitment in South Korea.

Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield projections? College Board and IIE presented new data at the Intead Global Marketing Workshop held at the SUNY Global Center in NYC last week. You can view the whole presentation here. 

Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more. 

What's the buzz in international higher education right now? Retention. Everyone is talking about retention. Why is retention so important? When should institutions focus on retention?

At Intead we spend most of our time blogging about international student recruitment and marketing and the use of digital solutions to ease those activities. So why are we writing about university career services today? How is your campus career services office connected to your work as an international student recruiter or marketer?

Worldwide student recruitment is a big task. We wonder: how many representatives do you need to be successful? What is the ideal number of internal and external international student recruiters?

We have entered the season in which we become fully entrenched in deep thoughts on learning and growing, living and celebrating. There will be memorable moments shared by families throughout the world. It is graduation season, a time when we review accomplishments of the past and look towards future achievements. Celebrated college graduation speakers often draw upon quotes of earlier orators and authors. Those very best life lessons are distilled into brilliant quotes for future generations to share and appreciate. We at Intead would like to commend all recent graduates, as well as the individuals who are called upon to give the commencement addresses. Our passion for education runs deep; we celebrate and promote education everyday on our site Why Education Matters.