+1 (978) 744-8828 Email Us  

Recruiting Intelligence

Can Boot Camps Go to University?

Thinking about tech boot camps as a new revenue stream? We are.

If you've not already read last weeks post about Full On Armchair Recruiting with clear and supported guidance on what comes next for student enrollment, student experience and student services, well, we highly recommend it ; -)  We've received a fair number of emails from your peers who found the advice highly valuable as they make plans for fall 2020 and beyond.

Here's the thing: given anticipated and imminent enrollment drops, new revenue sources are going to be really important.

With all the changes happening now and coming down the pike for academia, we want to continue to look forward and point the way for how your institution demonstrates its value and hopefully finds new revenue sources. Turns out, in this environment, thinking about new revenue streams has suddenly taken on a fevered pitch. That's a good thing. We LOVE innovation.

You and your colleagues have likely talked about the quick-hit education providers cropping up in the form of coding boot camps. We’ve been keeping an eye on these burgeoning businesses ourselves. After all, they’ve been sprouting like weeds over the past eight or so years.

Their aim is to teach practical skills to nontraditional students looking to enter or change careers or move up the professional ladder. Courses tend to use project-based learning to cover topics like full-stack web development, digital marketing, data analytics, UX/UI design, cybersecurity, cryptocurrency, blockchain and more.

Universities have seen this as a threat to their engineering and IT offerings. But are they truly threats?

Within the past few months, Michigan State University, George Washington University and the University of Toronto School of Continuing Studies each announced their own tech boot camp (or fintech) programs. There are others taking this direct competitive approach.

The trick for many universities is that their infrastructure is not necessarily set up to provide continuous, short-run programs. One challenge for boot camps is that their administrative infrastructure is slim and stuggles to support scaled growth. They also struggle with credibility. Will their certificates have value for the graduates over time?

Can you see where we’re going with this?

There’s an opportunity for a symbiotic relationship that can benefit students, local economies and your respective programs. Enrollment marketing, take note! Read on.

Read More

What’s Your Recruiting Superpower?

A serious question for you: what should your recruitment team and The Avengers have in common?

We hope your answer isn’t fashion sense, although if you’ve been wearing capes to any student fairs recently, that’s certainly one way to attract attention!

The Avengers know the secret to a powerful team: skill diversity. As you build your own roster of recruitment superheroes, it is important to consider the specific “superpowers” needed to be effective at each stage of the recruitment funnel. And yes, each stage is different. Ensuring that you have the right staff member in the right place at the right time will be paramount to achieving your enrollment goals.

Having just returned from the ICEF and AIRC conference conversations in December, we feel compelled to consider your staffing needs. Do you have the right people in the right seats with the right skills?

So, what are these superpowers, you ask?

We’ve created a helpful infographic to guide you through team roles and needed skills at each stage of the funnel. Use it to assess your own team structure and identify areas for professional development. Keep this funnel in mind as you draft job descriptions and make hiring decisions and remember to consider both the hard and soft skills new team members may bring to the table.

Avengers assemble! And read on…

Read More

Companionship Transforms


Let’s talk about student recruitment without the data for a change. Let’s talk about the underpinnings of this human experience of recruitment. Stay with me here.

Why are we doing this work in the first place?

The cynical among us point to the economics: we recruit students to get their tuition dollars. Ok, this is true. Faculty must be paid to get them to deliver education services. They actually get pretty adamant about this. And administrators need to get paid to keep the operation going.

Bigger thinkers among us believe education fosters cultural understanding. And global education fosters cross-cultural understanding. All this education helps build stronger economies (think jobs) and more peaceful times. 

Personal growth and communal growth.

And how in the world will this blog intro bring us to our favorite topic: student recruitment? Trust me and read on...

Read More
Content not found